Cookie Consent by Free Privacy Policy website Hyundai Motor Names Simon Loasby Head of Hyundai Styling Group
april 24, 2019 - Hyundai

Hyundai Motor Names Simon Loasby Head of Hyundai Styling Group

  • Loasby to play leading role in further developing #Hyundai Motor’s new #design philosophy, ‘Sensuous Sportiness’
  • He has been spearheading Hyundai’s China #design direction since mid-2017
  • Loasby to continue supporting #Hyundai China #design with his Chinese market expertise


SEOUL, April 23, 2019
 – #Hyundai Motor Company announced that Vice President #simonloasby, Director of #Hyundai #design in China, has been promoted to Head of #Hyundai Styling Group at #Hyundai #design Center in Korea.

Since his arrival at #Hyundai Motor in mid-2017, Mr. Loasby has played an integral role in defining Hyundai’s #design identity in China, spearheading introductions of new models with stylish #design language, including the LaFesta sporty sedan.

“I’m honored to be able to contribute to the enhancement of Hyundai’s global #design capability,” said #simonloasby. “At a time of enormous change in the industry, I’m looking forward to this new journey for the development of exciting, innovative concepts and unique aesthetics for #Hyundai vehicles. I’m also excited to support value creation and positive brand experience for our customers“

In his new role, Mr. Loasby will oversee #design strategy and direction for #Hyundai models worldwide, reporting to SangYup Lee, Head of the #Hyundai #design Center, and Luc Donckerwolke, Chief #design Officer of #Hyundai Motor Group.

Mr. Loasby’s position as Director of China #design will be succeeded by Vice President Minchul Koo, who is currently the Head of #Hyundai Exterior #design Group.

“I am confident that the addition of Simon to the main #design center in Korea will greatly enhance our ability to spread our #design philosophy to the next generation of vehicles. With seamless global collaboration and transparent communications, we will advance Hyundai’s long #design tradition to meet the rapidly-changing needs of our customers in this dynamic new era,” said Executive Vice President Luc Donckerwolke.

Mr. Loasby’s key role will be to lead the further development of ‘Sensuous Sportiness’, #Hyundai Motor’s new #design identity. Relying on the signature #design of #Hyundai Motor, upcoming vehicles will reflect Hyundai’s #design philosophy with a harmony of proportion, architecture, styling, and technology, incorporated with fresh, modern taste. Based on his industry experience, Mr. Loasby will add insight to create emotional value and desirability in vehicles through #design.

Mr. Loasby, 51, earned a Master’s Degree in Vehicle #design from the world-renowned Royal College of Art in London, and studied Mechanical Engineering at the University of London.

Prior to joining #Hyundai, Mr. Loasby spent 10 years in China as Director of #design for Volkswagen Group China, working on numerous high-profile projects for Chinese customers, following leadership roles at Rolls-Royce and Bentley Motor Cars.