Press release
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september 19, 2019 - Sanlorenzo Yachts
Sanlorenzo at the 59th Genoa International Boat Show with the new SD96 and "The Ark" installation by Piero Lissoni
The new edition of the Boat Show will bring a lot of news: starting from the Italian première of the new #sanlorenzo SD96, with interior by Patricia Urquiola, to the presentation of "The Ark" installation by #pierolissoni and the launch of the #partnership with BMW
From 19 to 24 September Sanlorenzo, one of the world’s leading shipyards in the production of yachts and superyachts, will take part in the 59th Genoa International Boat Show to present its new projects: from the Italian debut of the new SD96 model with with semi-displacement hull, to the announcement of the partnership with BMW, on the occasion of the press conference to be held on 20 September at h.11, and "The Ark" installation in collaboration with #bmw, designed by Piero Lissoni.
THE ITALIAN PREMIÈRE OF THE NEW #sanlorenzo SD96 AT 59TH GENOA BOAT SHOW
The courage to dare to push beyond its limits, when it comes to innovative solutions, has led #sanlorenzo to start a new and prestigious partnership: continuing along the same path that for years has linked it closely to the world of design, the company has entrusted Patricia Urquiola with the interior #design of the new SD96 yacht.
The SD96 yacht is the result of Sanlorenzo's continuous research and attention to detail when it comes to life on board. Thanks to the vision of Mr. Massimo Perotti, Chairman of the company, #sanlorenzo once again innovates and rethinks nautical #design. The search for new living sensations via the use of transformable spaces, all aimed at enriching the experience of owning the boat, was our motivation.
Alongside the new yacht, some of the most recent models of the #sanlorenzo fleet will also be on display:
- SL102A the first asymmetric yacht that was launched at the 2018 Cannes Yachting Festival;
- SX76 and SX88, the #sanlorenzo crossover line yachts created from the synthesis between the classic motoryacht with flying bridge and the explorer type;
- SL78, SL86 and SL118 with a streamlined, elegant and balanced line;
- SD126 the semi-displaced #sanlorenzo model inspired by the lines of the 1930s transatlantic ships.
SANLORENZO-BMW PARTNERSHIP
A new adventure by land and by sea that, starting from the Genoa Boat Show 2019, connects two brands of #excellence in a series of international events.
Press conference - Sanlorenzo-BMW partnership
20 September - h.11am - 12pm
Stand #sanlorenzo & #bmw - Dock F
“THE ARK – THEORY OF EVOLUTION”
Between myth and reality, craftsmanship and technology, Piero Lissoni rethinks the hull of a SX112 yacht as an archetypal ark that allows two #bmw X7s to board and thus confirm their evolution.
01 - Sanlorenzo SD96-photo by Thomas Pagani
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02 - Sanlorenzo SD96-photo by Thomas Pagani
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03 - Sanlorenzo SD96-photo by Thomas Pagani
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04 - Sanlorenzo SD96-main deck-salon-photo by Thomas Pagani
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05 - Sanlorenzo SD96-main deck-salon-photo by Thomas Pagani
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06 - Sanlorenzo SD96-main deck-owner’s cabin-photo by Thomas Pagani
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07 - Sanlorenzo SD96-main deck-owner’s cabin-photo by Thomas Pagani
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08 - Sanlorenzo SD96-upper deck-sky lounge-photo by Thomas Pagani
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09 - Sanlorenzo SD96-lower deck-vip living-photo by Thomas Pagani
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