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september 23, 2019 - ITALSTONE

ITALSTONE @ Cersaie


Italgraniti Group, a dynamic and innovative company indisputably at the helm of the ceramic industry for more than twenty years, has accepted a brand new challenge, offering large porcelain stoneware slabs for the kitchen and other settings too. #italstone is in fact the group's new brand, devised best to express all the potential of this material, as well as its distinctive technical excellence with the privilege of the utmost freedom of expression, interpreting the natural evolution of the finest products in porcelain stoneware, where styling and functionality merge together with a keen eye on the future.

Porcelain stoneware slabs by #italstone are pure, perfect and incorruptible material, with solid all-mass graphics, which gives rise to an endless range of solutions. Available in a single large size (160x320 mm), they are produced in two different thicknesses (6 and 12 mm) which allow for painstaking care for details and best reproduce the effect of marble with evergreen elegance, exclusive metals and cements with a contemporary look, proposed in several finishes to create settings and interior furnishings that match the floors and wall claddings, which are easy to furnish, to enjoy and to love. 

A sophisticated combination of culture and ceramic technology, #italstone guarantees the best technical performance levels for both residential and professional use. Indeed, porcelain stoneware is structurally hygienic and compact, it is resistant to detergents and acids (such as vinegar and lemon juice), it can withstand high temperatures and requires no special maintenance since it can be cleaned using traditional soaps and detergents, therefore confirming its use as the perfect surface to prepare food on, where hygiene and cleanliness are essential. What's more, it is tested for direct use of food, blades, liquids and piping hot utensils on its surface, proving itself resistant to wear while retaining impeccable qualities over time. Environmental friendliness and eco-awareness have always been an everyday engagement for the Italgraniti Group, an approach that permeates every step of the production process: from the selection of the raw materials, to the ongoing pursuit of energy savings through heat recovery and eco-sustainability of every phase of production, through to the choice of packaging and the recycling of the raw materials themselves.

Owing to these qualities and to its superior creative flexibility, #italstone caters to the needs of furnishing specialists as the perfect solution to accommodate the new needs of the construction and home furnishings industry. Indeed, it is also suitable to make bathroom vanity tops, kitchen tables and all sorts of claddings, as well as being a top quality material for outdoor settings, in the creation of floorings, wall claddings and ventilated façades since it ensures outstanding resistance to atmospheric agents and urban pollution. 

The new #italstone brand, which will be distributed through a dedicated sales network, proves to be the most complete expression of the great ceramic culture of the Italgraniti Group, the result of decades of research and innovation combined with the passion and expertise in using the most sophisticated technologies which have enabled the company to maintain a forwardlooking view of the future and respond to the needs of a constantly evolving market.

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