From 23 to 27 September 2019, Porcelaingres, a leading company in producing high-quality porcelain stoneware, will take part in Cersaie 2019 with a Surrealist-inspired stand that highlights the brand's ability to make any #design dream come true
23 September 2019
"Give your dreams the right size": the dream, the mystery of the ordinary, is the starting point for Porcelaingres' space - stand A122-B123 Hall 25 - at Cersaie 2019; an architecture that invites the visitor to cross spaces, in a succession of pure forms and abstract compositions, within a surrealist mise-en-scène.
Thestand, designed by the architect #irenecogliano in collaboration with Porcelaingres, features a purist shell in Royal Stone 100X100 Black Diamond that conceals the interior and draws the visitor in, inviting them to cross the threshold.
Captured as if by a movie camera, the public is naturally led through the entrance to walk along the central promenade and arrive on the stage at the back, where a circular window hosts a video projection inspired by Magritte's Le Faux Miroir.
The multi-faceted patterns of the #colorstudio collection welcome the visitor to the desk area, then appear on panels and canvases from the atelier on the main stage, and in decor details in the central rest and consultation areas.
The central promenade, on the other hand, crosses the potential of #royalstone in large format,demarcating a technical consultation area and an outdoor resting space.
And it is on the stage that the #greatmetastone and #colorstudio collections interact seamlessly, in a double act with video elements and printed surfaces produced with Iris Ceramica Group's "Design your slabs" technology,which lets you create customised images on large ceramic formats.
A stand that highlights all the expressive power of the #porcelaingres range, capable of bringing any #design dream to life, from residential to contract, in a mix and match of collections, patterns and natural nuances.
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