HUSQVARNA MOTORCYCLES´
#vitpilen701aero #concept TAKES HIGHEST HONOURS IN INTERNATIONAL
#design COMPETITION
Husqvarna Motorcycles are pleased to announce their success in the
#bestofbest #automotive Brand Contest with the
#vitpilen701aero #concept taking top honours in the Motorcycles category 2019.
The
#bestofbest #automotive Brand Contest is an independent, international German
#design Council competition for
#automotive brands and is widely acknowledged as an important worldwide event in the sector. The contest honours outstanding product and communication
#design and draws attention to the fundamental importance of brand and brand
#design in the
#automotive industry.
Initially unveiled at EICMA (Milan) 2018 the
#vitpilen701aero #concept is a collaboration between
#Husqvarna Motorcycles and Austrian
#design agency, KISKA, and builds on the unique
#design approach that runs through the VITPILEN series. As a
#concept, it indicates the evolving direction of
#Husqvarna Motorcycles, continuing to satisfy the exacting demands of dedicated and discerning riders.
The
#vitpilen701aero #concept is a modern faired sport bike with an innovative
#design approach that pays its respect to the past. Built around a modern single-cylinder engine with an elevated power output, it features a sporty look that hints at the potential for a more performance-oriented future for
#Husqvarna Motorcycles’ street range. Featuring a lower and more locked-in position, the
#vitpilen701aero #concept offers a fully immersive riding experience. Combining an appealing classic
#design with thrilling performance, it aims to deliver an experience that recaptures the pure exhilaration of riding a motorcycle.
This is not the first time a
#concept built by
#Husqvarna Motorcycles and KISKA has earned an industry plaudit. The VITPILEN 701
#concept won an iF
#design Award at the 2016 iF Product
#design Awards Competition. One year later, the VITPILEN 701 and VITPILEN 401 models were formally launched by
#Husqvarna Motorcycles.
The
#bestofbest #automotive Brand Contest award for the
#vitpilen701aero #concept underlines
#Husqvarna Motorcycles´ ongoing resurgence, with record sales growth posted year-on-year since 2014.