Vitpilen 701 Aero Concept hits Best of Best top spot

HUSQVARNA MOTORCYCLES´ #vitpilen701aero #concept TAKES HIGHEST HONOURS IN INTERNATIONAL #design COMPETITION
Husqvarna Motorcycles are pleased to announce their success in the #bestofbest #automotive Brand Contest with the #vitpilen701aero #concept taking top honours in the Motorcycles category 2019.

The #bestofbest #automotive Brand Contest is an independent, international German #design Council competition for #automotive brands and is widely acknowledged as an important worldwide event in the sector. The contest honours outstanding product and communication #design and draws attention to the fundamental importance of brand and brand #design in the #automotive industry.

Initially unveiled at EICMA (Milan) 2018 the #vitpilen701aero #concept is a collaboration between #Husqvarna Motorcycles and Austrian #design agency, KISKA, and builds on the unique #design approach that runs through the VITPILEN series. As a #concept, it indicates the evolving direction of #Husqvarna Motorcycles, continuing to satisfy the exacting demands of dedicated and discerning riders.

The #vitpilen701aero #concept is a modern faired sport bike with an innovative #design approach that pays its respect to the past. Built around a modern single-cylinder engine with an elevated power output, it features a sporty look that hints at the potential for a more performance-oriented future for #Husqvarna Motorcycles’ street range. Featuring a lower and more locked-in position, the #vitpilen701aero #concept offers a fully immersive riding experience. Combining an appealing classic #design with thrilling performance, it aims to deliver an experience that recaptures the pure exhilaration of riding a motorcycle.

This is not the first time a #concept built by #Husqvarna Motorcycles and KISKA has earned an industry plaudit. The VITPILEN 701 #concept won an iF #design Award at the 2016 iF Product #design Awards Competition. One year later, the VITPILEN 701 and VITPILEN 401 models were formally launched by #Husqvarna Motorcycles.

The #bestofbest #automotive Brand Contest award for the #vitpilen701aero #concept underlines #Husqvarna Motorcycles´ ongoing resurgence, with record sales growth posted year-on-year since 2014.