Richard Ginori: @ Salone del Mobile Milano.Shanghai 2019 with Il Viaggio di Nettuno and Totem in a Kaleidoscopio of images and sounds

• The decorations of the Manifattura are animated and come to life in an experiential and interactive pathway that will lead visitors through some of the most iconic collections of the maison: Labirinto, Catene, Oriente Italiano, Giardino dell’Iris, Contessa, Oro di Doccia, Volière and Corona Monogram, as well as, naturally, Il Viaggio di Nettuno and Totem;

• The Salone del Mobile Milano.Shanghai, which will take place from November 20th to 22nd at the Shanghai Exhibition Center, represents one of the most prestigious events in Asia dedicated to Italian #design and creativity, and this year will see the participation of the top worldwide luxury brands.

Shanghai, November, 18th 2019 – #richardginori, since 1735 the ultimate expression of Italian #excellence in the high-quality artistic manufacture of pure porcelain, will welcome visitors to the 2019 edition of the Salone del Mobile Milano.Shanghai, which will take place from November 20th to 22nd at the Shanghai Exhibition Center - Eastern Hall, N.1 Ground Floor, Stand EG 01, through an experiential pathway in which the iconic decorations of the Manifattura will animate and come to life.

The Kaleidoscopio installation - an emotional game of colours and sounds, animated with a unique soundtrack specifically composed for each collection by Valentin Huedo, dj and musical producer from Ibiza - will introduce the exhibition space of the maison, leading the visitor to discover some of its most iconic collections: Il Viaggio di Nettuno and Totem, the true stars of the show, but also Labirinto, Catene, Oriente Italiano, Giardino dell’Iris, Contessa, Oro di Doccia, Volière and Corona Monogram.

An experiential pathway to best appreciate each collection: first among which Il Viaggio di Nettuno, a surprising dialogue between classic and contemporary. Born of the encounter with multifaceted artist Luke Edward Hall and inspired by the passion of the London designer for Greco-Roman mythology, and, in particular, for Neptune, the Roman god of the sea, and his bride Salacia, the collection comprises an unconventional vision of the art de la table. Drawings of the deities decorate plates, charger plates, cups and vases, while audacious and unexpected colours infuse personality into Hall’s creations. With the Il Viaggio di Nettuno collection, #richardginori reinterprets the table in a modern perspective, with unique #design objects, true pieces of art.

Inspired by the wildest muse of all, nature, the Totem collection recalls, instead, a decorative tradition from the 1700s, when the reproductions of symbolic animals enriched the cups of lordly residences. In the Manifattura’s contemporary reinterpretation, the objects of the Totem collection are made unique by bright colours and chromatic juxtapositions inspired by the natural world and each piece can be personalised with a dedication, a phrase or a memory. At the Salone del Mobile Milano.Shanghai, #richardginori presents, in particular, the mouse figure, first sign of the Chinese Zodiac and symbol of wisdom, who is assigned the task of mediator between heaven and earth, between material and spiritual worlds. The maison depicts the new symbol ironically, in a library, on valet trays and mugs.

Furthermore, #richardginori will be present at the Shanghai #event with the Labirinto, Catene, Oriente Italiano, Giardino dell’Iris, Contessa, Oro di Doccia, Volière and Corona Monogram collections.

Created in 2016, the Salone del Mobile Milano.Shangai is organised by Federlegno Arredo Eventi, in cooperation with the Italian Trade Agency ICE, the government agency that promotes the development of economic and commercial exchanges between Italy and China. It is an edition of the Salone del Mobile of Milan designed for the Asian market and, in particular, for the fast-growing Chinese one, increasingly looking to Italian #design and creativity. Since its first edition, the exhibition has taken place at the Shanghai Exhibition Center, the monumental 93,000 m2 conference center in the heart of the Chinese metropolis. The Salone del Mobile Milano.Shanghai is one of the most prestigious events in Asia dedicated to Italian #design and creativity, and this year will see the participation of the top worldwide luxury brands.

Richard Ginori is already appreciated in China, with a direct presence in selected high level Department and Multi-brand Specialty stores, including Tiamantti in Shanghai, as well as through an online store on Secoo, the leading online and offline luxury platform, also offering the collections of the brand in its point of sale in the 9 main cities of the country.