Cookie Consent by Free Privacy Policy website Ventura centrale 2020: the first names
december 12, 2019 - Ventura Project

Ventura centrale 2020: the first names

Ventura Projects is proud to announce the 4th edition of Ventura Centrale. From 21 April to 26 April, the vaulted warehouses of the Milan central railway station will once again be the stage for brands that master the art of storytelling. Through captivating installations they will present their skills and strengths to the #design Week audience. The upcoming edition will host exhilarating presentations by NOROO Group, OBJECT CARPET x Ippolito Fleitz Group, Yamaha and Studio Italia #design by Luca Nichetto among others. With over 68,000 visitors in 2019, extensive media coverage and great business opportunities for the exhibitors, Ventura Centrale will once again be a must-see #design Week destination in 2020.

FIRST SNEAK PEEK OF THE 4TH EDITION OF VENTURA CENTRALE

In the coming months more names will be disclosed but we can already lift a corner of the veil as a teaser for the good things coming up in the 16 Ventura Centrale warehouses.

Ventura Projects is happy to welcome NOROO Group again to the industrial spaces of Ventura Centrale. After the overwhelming success with the exhibition 'Tides' in 2019, returning exhibitor NOROO Group (Korea) will visually write the next chapter in the future of colour: in 2020 the company is back with 'Narcissus', a title inspired by the idea that the Self can be a powerful source of creative inspiration. Our inner energies, motivations and movements, once they are brought into interaction with a special environment, can generate trends. In the end it is ourselves that lead 'the trends'. Being aware of yourself can be the start of an aesthetic journey and the Ventura Centrale visitors will thus play a central role in shaping NOROO's upcoming installation.

OBJECT CARPET x Ippolito Fleitz Group (Germany) will be presenting 'On the carpet with...'. OBJECT CARPET gained international acclaim by giving an architectural spin to carpet #design. The company found its ideal partner in the Ippolito Fleitz Group, a multidisciplinary #design studio that calls itself an architect of identities. The result of this fruitful collaboration will be a presentation of a new carpet collection, including products like 'Meet x Beat' and 'Flow x Glow' that promise a range of playful stories and interactions for the Ventura Centrale audience. Making its debut at the Fuorisalone, the company will transform the vault into a space where carpets fill, float and meander through space. They invite visitors to walk around, to be stroked, to be hugged and to swing.

Curated in collaboration with multi-disciplinary designer Luca Nichetto, regarded as one of Ventura Centrale's long-standing champions, award-winning Studio Italia #design (Italy) will be presenting the brand's 2020 new collections at Ventura Centrale in Milan through a luminous installation. With a highly accomplished in-house #design team and a portfolio of acclaimed international designers, the Venice-based decorative lighting company has been merging Italian craftsmanship and contemporary international lighting #design for over three generations. This installation will embody the company's creative evolution and continued efforts to accelerate the brand's #design credentials into a new era of competitive and high-quality products.

For the previous edition of Ventura Centrale Yamaha Corporation #design Laboratory (Japan) took the visitor on a journey into a world where musical instruments became a way of living. In 2020, this musical path, which started ten years ago with the famous exhibition 'Please Please Me' in 2010 in Ginza, will continue with several new projects developed by Yamaha's #design team. At Ventura Centrale 2020 an entirely new experience that stimulates all senses will be revealed. Visitors will be able to savour and share the feeling, pleasure and positive vibes of living with an instrument. Every work on stage will embrace the visitor and lead them into a world where sound and music are an essential element of our everyday life and of our houses.

BEST #event AWARDS 

Congratulations to the Ventura Centrale 2019 exhibitor Lavazza and Gufram for winning two goldenBest #event Awards in the category best unexpected location and product/service launch. The award organisation lauded the two companies for meticulously transforming the warehouse into a tasteful #design experience. We are proud that the Ventura Centrale tunnel proved to be the perfect fit for this exhibition.