Press release
715KB
february 21, 2020 - Lexus
Lexus’ electrification drives sensory experience at Milan Design Week 2020
Lexus will return this year to Milan #design Week, the world’s largest #design exhibition, with the “SENSES ELECTRIFIED”. For their 13th year in Milan, #lexus commissioned Loop.pH, a world-renowned, London-based spatial laboratory, to present a vision of an electrified future where transportation engages and stimulates the senses. In partnership with Loop.pH, #lexus aims to create a dynamic and immersive experience which was inspired by the vision of “LEXUS ELECTRIFIED” and the LF-30 Electrified concept car, which will also be on display.
“SENSES ELECTRIFIED” will be held April 21st through April 26th, at Superstudio Più, in the Tortona district – at the heart of Milan #design Week.
Founder and Director of Loop.pH Mathias Gmachl says “We really enjoy working with the #lexus brand because it is both visionary and human centered. ‘LEXUS ELECTRIFIED’ aims to be an extension of your senses. The installation leads you on a journey through a series of immersive environments that reveal the perception-amplifying possibilities of electrification.”
In the same venue, the six finalists of the 2020 #lexus #design Award will exhibit their works in an interactive display. Now in its eighth year, the #lexus #design Award provides a unique platform for young creators to demonstrate and further develop their talents. On Press Day, April 20th, the Grand Prix winner will be selected by an international jury of renowned #design leaders working at the cutting-edge of creative media.
EXHIBIT OVERVIEW
- Event Title #lexus #design #event 2020 – SENSES ELECTRIFIED
- Duration 21 -25 April, 10:00 - 21:00 / April 26, 10:00 – 18:00(Press preview: April 20, 10:00-17:30)
- Venue Superstudio Più (Art Point)Via Tortona, 27 20144 – Milano, Italy
- Exhibits - Installation created by Loop.pH- The 6 finalists’ designs for the #lexus #design Award 2020
- Organizer #lexus International
ABOUT LOOP.PH
Loop.pH is an experimental, London-based spatial laboratory working across the fields of #design, architecture and the sciences. The studio was founded in 2003 by Mathias Gmachl and Rachel Wingfield to form a new creative practice that reaches beyond specialist boundaries. As a studio they create visionary experiences and environments that allow people to dream and re-imagine new visions for our future. Loop.pH explores the role of art and #design in public space by working outside of the gallery, museum and laboratory. Their work speculates on near and far future scenarios as a way to probe at the social and environmental impact of emerging biological and technological futures. The environments they create often synthesise living materials with digital tools, whilst exploring a new role for designers working at an urban scale. Loop.pH works with a range of clients to create brand experiences and public engagement initiatives, as well as delivering talks and workshops internationally.
Notable works include Mind Pilot for the #design Museum London in 2018, OSMO at TED2015, and the Hybrid Art Project for #lexus Russia in 2010.
#LexusDesignEvent
#LexusDesignAward
#LexusElectrified
lexusmilandesignweek2020keyvisual
3840x2160, 6MB
lexusmilandesignweek2020keyvisualsquare
2160x2160, 5MB
lexusmilandesignweek2020keyvisualvertical
1215x2160, 3MB
mathiasgmachlloop.phatintersectbylexus
3000x2000, 3MB
mathiasgmachlloop.phatlexusfactory01
3000x2000, 3MB
mathiasgmachlloop.phatlexusfactory02
3000x2000, 3MB
mathiasgmachlloop.phportrait
3645x5103, 12MB
mathiasgmachlloop.phpreviousworklexushybridart2010
1336x856, 243KB
mathiasgmachlloop.phwithlexuslf-30electrified01
3000x2000, 3MB
mathiasgmachlloop.phwithlexuslf-30electrified02
3000x2000, 3MB
mathiasgmachlloop.phwithlexuslf-30electrified03
3000x2000, 3MB
mathiasgmachlloop.phwithlexuslf-30electrified04
3000x2000, 3MB
Related news |
||
|
|
|
april 16, 2024
|
april 16, 2024
|
april 16, 2024
|
|
Press kit Roca @ Salone del Mobile 2024... |
SUSTAINA-C Concept and Pocket Concept join production SH125i ‘Vetro’ scooter to demonstrate Honda’s evolving approach to more sust... |
+++ BMW Group Design shows holistic vision of the future for Design Week in Milan +++ Insights into the creative development proce... |
Download all 
You might be interested in |
||
|
|
|
april 15, 2024
|
april 04, 2024
|
march 27, 2024
|
|
Exhibition of original works inspired by Lexus’ LF-ZC next generation battery electric vehicle conceptCollaboration features works... |
The opening of the 450 m² flagship store is scheduled for April, the same time as theMilan Design Week.● The address is Palazzo Ga... |
Honda’s SUSTAINA-C Concept and Pocket Concept will star alongside the SH125 ‘Vetro’ production scooter to showcase the product des... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness