Press release
317KB
april 02, 2020 - Peugeot
2020 Red Dot Award: new PEUGEOT 208 and PEUGEOT 2008 receive design award
Thu, 02/04/2020 - 08:00
- New #Peugeot #208 and #Peugeot #2008 models receive the Red Dot #design Award in the ‘Product Design’ category
- Lion brand won out over 6,500 products submitted
- Sixth award for #Peugeot #design language
Rüsselsheim am Main, 30 March 2020. It’s official: the new #Peugeot #208 compact car and the new SUV #Peugeot #2008 models have received the 2020 #reddotaward in the ‘Product Design’ category. Both #Peugeot models impressed the international jury with their sporty exterior designs and outstanding workmanship. The French #automotive manufacturer won the #design prize for the sixth time.
Haico van der Luyt, Managing Director of #Peugeot Germany, commented, ‘We are proud to receive the coveted Red Dot #design award in the ‘Product Design’ category for two of our new models. This provides further proof that we are on exactly the right track with our #design DNA.’
PEUGEOT #208 and #Peugeot #2008: striking #design and electric version
With its striking exterior #design, the new #Peugeot #208 reflects the brand’s elevated positioning. This also impressed the jury of experts; the new model has elongated, clear lines and a sporty look. The model’s interior also features a world première: the digital 3D instrument cluster. It is available as a standard feature from the Allure equipment line upwards and forms part of the #Peugeot 3D i-Cockpit®, which also comprises a sporty, flattened multifunction steering wheel and a 10-inch touchscreen.
The new #Peugeot #2008 impressed the jury with its vertical LED front daytime running lights, which define the new #design language. They lend the vehicle a sabre-toothed look, with a high level of brand recognition. The multifaceted profile of the new SUV features triangular lines. It ensures that the #design remains consistently vibrant from the front to the rear. The rear of the model boasts a horizontal, gloss-black band that integrates the LED rear lights in the shape of three claws. There are many fine details inside the new #Peugeot #2008, including high-quality decorative stitching, ambient LED lighting (available from the GT Line equipment line) and premium materials such as Alcantara® (available in the GT equipment line).
Full-electric versions of the New #Peugeot #208 and the New #Peugeot #2008 are also available. Subtle and exclusive #design elements set the New #Peugeot e-208 and the New #Peugeot e-2008 apart from the combustion-engine versions: the radiator grille matches the chassis colour and the Lion emblem changes colour depending on where you are standing.
About the Red Dot Award
For over 60 years, the #reddotaward has rewarded innovative #design in the ‘Product Design’, ‘Communication Design’ and ‘Design Concept’ categories.
Once a year, the products, communications projects, #design concepts and prototypes submitted are appraised by an international jury comprising experts from different specialist fields.
PEUGEOT 2008 RedDot2020b
4900x3500, 5MB
PEUGEOT 208 RedDot2020b
4900x3500, 4MB
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