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april 16, 2020 - Peugeot

PEUGEOT CONCEPT-CARS - Laboratories for ideas

For #peugeot, a #concept car is not a free exercise in style. It is part of a real brand strategy. It is a heightened vision of its image, it nourishes and inspires its stylistic and technological vision in the long term. It is the equivalent of haute couture versus ready-to-wear in the fashion world.

PEUGEOT always develops its #concept cars so that they are functional and drivable in order to offer a complete experience, even when dynamic.

For several years now, #peugeot concept-cars have had realistic dimensions (architecture & wheel size) and are equipped with elements that can be pictured in production vehicles.

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