Press release
39KB
may 04, 2020 - Novacolor
Creativity and innovation never stop! Novacolor and the Joy Revolution
High quality decorative finishes recognized and loved internationally, successful projects in the #design and architecture sector at a global level, a production increasingly oriented towards sustainability and a green approach. #Novacolor represents an Italian excellence that works with passion and competence, for a sustainable future. Its color designers are engaged in the research for new decorative effects and ever more performing and innovative products that are formulated in respect of the environment and the human being.
Novacolor does not stop and invests in new products and in a new communication campaign: The Joy Revolution. Today more than ever we must develop awareness of how much every single daily gesture of ours affects the health of the planet, of nature and of the human beings that inhabit it. The joyful revolution that #Novacolor tells in these shots wants to bring harmony and balance inside and outside our living and socializing spaces. Just at a time when living together and sharing spaces is difficult, The Joy Revolution refers to a new model of sociality lived at a distance, where the strong sense of belonging and sharing make us part of a larger project that requires us to go back, almost to our childhood, to take care of us.
In a historical moment in which the world seems to envelop itself in a spasmodic growth, without the awareness of the suffering that we are causing to our host planet, the duty of every company, every institution and every citizen is to be the protagonist of the change necessary for bring the world back into balance.
The Joy Revolution in the world of color stands for the research for a new production system that is more respectful of the environment, whose impact is minimal and which allows the community to enjoy highly performing and healthy products.
For years, #Novacolor has been an active and constant player in this global movement, not only through its communication campaigns but also and above all with the continuous commitment in the transformation of production methods that use biomass (waste) raw materials to obtain products that are not only sustainable but also functional to a new concept of living: well-being and awareness.
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