may 05, 2020 - Corradi
"The Best View. Yours": a new narrative at the heart of Corradi's 2020 advertising campaign
Corradi presents the new #advertising campaign that will be featured in Italian and foreign publications dedicated to the world of #design, lifestyle and the trade: a narrative where innovation, creativity and imagination come together to create a new vision of the outdoors. Yours.
While 2019 was a breakthrough year for Corradi's creativity, where the product was experienced as a fashion object, 2020 will be even more provocative.
The result of a partnership with the HOOP creative agency, the new campaign moves away from the product to leave an open space for the imagination of those who will experience that product. The result is a series of creative works that directly involve observers, asking them to imagine an external space that becomes a place, a place that can be inhabited by their emotions and filled with their passions. Without any limits.
The leap from "space to enjoy some time" to "place to live outdoors" transports us into an innovative, futuristic universe full of opportunities, where the focus is a new vision of the outdoors.
The protagonist of the 2020 campaign is IMAGO, the new product created by #Corradi, which for its intrinsic characteristics of flexibility, adaptability and as an expression of infinite possibilities best expresses the concept of the campaign, "The best view. Yours".
"Choosing to communicate through an unconventional narrative has always been a characteristic trait of #Corradi. Once again, in this campaign we wanted to focus on our founding values: creativity, tailoring and a fluid vision of the outdoors: not just a space, but a real place where everyone can express themselves as they wish, without limits, and where the dimension of one's dreams becomes important", explained Sully Briskomatis, Marketing & Communications Manager at #Corradi.
For more information: | Since 1978 #Corradi designs and creates solutions for the outside, combining the elements of nature and cutting-edge technologies, to create unique spaces. Innovation, emotion and #design represent the #Corradi identity. These are the distinctive signs that can be found in the Pergotenda® models, in the bioclimatic pergolas with lamellar coverage and in the shading sails inspired by the nautical world. #Corradi solutions, for 40 years, originate from the made in Italy tailoring and speak the language of emotion. | ||
CORRADI ADV2020 IMAGOdreaming
1289x1671, 360KB
CORRADI ADV2020 IMAGOfeeling good
1305x1673, 341KB
CORRADI ADV2020 IMAGOgourmet
1290x1653, 336KB
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