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june 25, 2020 - Belgium is design

Belgium is design: more news and young reality

Covid-19, lockdowns and social distancing.

For the first time in more than fifty years, the Milan Furniture Fair (Salone del Mobile) has
been cancelled.

The space has been closed off, time is suspended. We have to face up to our fragility and our shortfalls, our fears, our grief, so uncertainty is inevitable. It is the time when we have to rethink our actions, observe our surroundings and listen intently: nature on the one side, on the other the silence which surrounds our cities. This slowing down offers another advantage: critical reflection which prevents active participation, between empathy and politics. This is what we can learn from #design.

We are starting off from this pretext, our participation. The institutions which are involved in the promotion of Belgian #design – Wallonie-Bruxelles #design Mode, Flanders DC for #design and MAD - Home of Creators – have in fact chosen to reconnect the designers and industry thanks to the site #belgiumisdesign.BE and the platform FUORISALONE.IT, showing great solidarity to the profession, the economy, cohesion, and above all support for the values of ‘public service’, now more than ever.

As from June, the site #belgiumisdesign.BE will be updated, welcoming and promoting all the companies and designers that would have participated in the Milan #design Week (Salone, Fuorisalone and SaloneSatellite).

Moreover, membership to the platform FUORISALONE DIGITAL which is now promoted thanks to the well-known Milanese platform FUORISALONE.IT, adds an extremely important meaning: Milan’s #design Week is not only about business and commissions, but it is also about sharing an experience, within context and a timeframe. The #design System needs to be protected. On the other hand, #design needs to become involved in redesigning the System.

With regards to this theme, #belgiumisdesign will organise a talk on June 15th at 6 pm, which will be produced and shared on the platform of FUORISALONE DIGITAL. The roundtable discussion will welcome Belgian and international designers and entrepreneurs.

Belgium is #design is therefore inviting you to A SPECIAL SHOWCASE OF PRODUCTS AND KEY PLAYERS FROM THE BELGIAN #design WORLD, starting from 15 June. AND WE CANNOT FORGET
THE YOUNG DESIGNERS WHO WERE CHOSEN FOR THE SALONESATELLITE 2020, represented by Alice Emery, Chanel Kapitanj, Daan De Wit #design Studio, Alexander Marinus, Pierre de Valck, Amorce Studio, Studio Biskt, Olivier Vitry for Claisse Architectures and Gilles Werbrouck Studio.

FUORISALONE.IT
From June 15th
FUORISALONE
DIGITAL Milan #design week 2020 MILAN DEtal 2020 M ilan #design week 2020 MILAN DE 2020 20 MILAN #design week 2020 MILAN DEFuorisalone Digital 2020 BELGIUM IS DESIGN

Belgium is #design is a common label that unites the actions of the following regional organizations: Flanders DC, MAD – Home of Creators and Wallonie-Bruxelles #design Mode (WBDM). This joined-up approach has been active since 2011, stimulating and developing initiatives to showcase Belgium’s designers, manufacturers and producers in foreign markets.

info@belgiumisdesign.be
belgiumisdesign.be
p. 3

Flanders District of Creativity, stimulates the Flemish creative industries to turn its skills into
business by supporting, promoting and connecting them. Flanders DC works for the whole of the creative sector, with special focus on #design, fashion and gaming. Flanders DC is the single point of contact for entrepreneurs in the creative industries. After the merger with #design Flanders and Flanders Fashion Institute, it is ideally placed to serve the entire sector’s needs.

As an independent non-profit organisation, it acts as the ‘front office’ of the government agency Flanders Innovation & Entrepreneurship, actively supporting creative entrepreneurs who want to build or grow their business. More Return on Creativity is what Flanders DC is after.

FLANDERS DC
Diestsevest, 76
3000 Leuven
Christian Oosterlinck
Christian.oosterlinck@flandersdc.be
T +32 (0)2 227 60 63
M +32 (0)497 59 33 18
flandersdc.be

Belgian creativity in the #design sector and promoting dynamic young businesses that will be the key figures of the future: that is the mission of WallonieBruxelles #design Mode (WBDM), the public agency for the promotion of #design and fashion which seeks to improve the international visibility
of designers from Wallonia and Brussels.

Since 2006, WBDM has given its support to these creative industries, mainly achieved through collectivestands at international trade fairs, exhibitions, B2B events, and meetings with the press and other international opinion makers.

Through these activities and close supervision, WBDM continues to witness the flourishing of business in this sector.

WALLONIE-BRUXELLES
DESIGN MODE (WBDM)
Place Sainctelette, 2
1080 Brussels
Giorgia Morero
giorgia.morero@wbdm.be
T +32 (0)2 421 87 08
wbdm.be

MAD – Brussels Fashion and #design Platform is a platform for expertise in the fashion and design
sectors. It is a unique shop window in which the values of Brussels fashion and #design are showcased.

Looking towards the future and with innovation at its heart, its mission is to promote (young) entrepreneurs.

Both inside and outside Brussels, the Centre encourages new initiatives and supports those passionate about fashion and #design in order to strengthen their development and growth in these
fields.

MAD main partner for international activities is hub.brussels, the Brussels Business Support Agency
MAD - HOME OF CREATORS
Place du Nouveau Marché aux Grains 10
1000 Brussels
Anaïs Lambert
anais.lambert@mad.brussels
+32 (0)2 880 85 62
mad.brussels
p. 4

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