Living the Pianca way - A dynamic portrayal of a dynamic home

Home is the place where our private lives are played out, with our rhythms, priorities and our life companions. We are the key figures in the domestic dimension and it allows us to explore our needs, day in, day out. Through furniture, our spaces can come to life, find an intimate connection with us and help us look after ourselves. This is the #pianca mission, interpreting living in a modern, vibrant way, offering dynamic, versatile and comfortable solutions.

The company chose to explore the world of animation to provide a poetic representation of that vision, commissioning illustrator Pierre Bourrigault and composer Lorenzo Tomio to create animated illustrations depicting little scenes of home life.
These fleeting glimpses delicately let the beauty revealed to our eyes every day emerge, and highlight the central role of #design. With #pianca, every piece of furniture becomes an integral part of our private life, allowing us to rethink our spaces, and fully embrace the possibilities presented by each home. Whether it is a chair or a coffee table, their bond with style of living is tangible and translates into moments of multiple nuances: moments of dialogue between us, our home and the outside world, as much as we allow it to interact and surprise us.
This creates room for reflection and emotion, via an unconventional portrayal, that actively eschews the world of photography. This is a new communicative language for #pianca, totally up to speed with modern times, just like its collections.