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Press release
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january 07, 2021 - Mercedes-Benz
EQS with unique MBUX Hyperscreen: the big in-car cinema
An assistant for the driver and front passenger who is constantly learning, thanks to artificial intelligence Stuttgart. Visually impressive, radically easy to operate and extremely eager to learn: the #mbuxhyperscreen is one of the highlights in the EQS. It represents the emotional intelligence of the all-electric upper-class model: The large, curved screen unit stretches almost the entire width from the left to the right A-pillar. In addition to its sheer size, the high-quality, detail-loving #design also provides a "wow" effect. This aesthetic high-tech look is the emotional dimension of the #mbuxhyperscreen. Added to this is artificial intelligence (AI): With software capable of learning, the display and operating concept adapts completely to its user and makes personalised suggestions for numerous infotainment, comfort and vehicle functions. Thanks to the so-called zero layer, the user does not have to scroll through submenus or give voice commands. The most important applications are always offered in a situational and contextual way at the top level in view. In this way, numerous operating steps are taken away from the EQS driver. And not only him: The #mbuxhyperscreen is also an attentive assistant for the passenger. It receives its own display and operating area.
MBUX (Mercedes-Benz User Experience) has radically simplified the operation of a #mercedesbenz. Unveiled in 2018 in the current A-Class, there are now more than 1.8 million #mercedesbenz passenger cars equipped with it on the roads worldwide. The Van division is also relying on MBUX. A few months ago the second generation of this learn-capable system debuted in the new S-Class. The next big step now follows in the form of the new EQS and the optionally available #mbuxhyperscreen.
“With our #mbuxhyperscreen, a #design vision becomes reality” says #gordenwagener, Chief #design Officer Daimler Group. “We merge technology with #design in a fascinating way that offers the customer unprecedented ease of use. We love simplicity, we have reached a new level of MBUX.”
"The #mbuxhyperscreen is both the brain and nervous system of the car", says #sajjadkhan, Member of the Board of Management of #mercedesbenz AG and CTO. "The #mbuxhyperscreen continually gets to know the customer better and delivers a tailored, personalised infotainment and operating offering before the occupant even has to click or scroll anywhere."
Electrifying appearance with emotional visualization
The #mbuxhyperscreen is an example of digital/analogue #design fusion: several displays appear to blend seamlessly, resulting in an impressive, curved screen band. Analogue air vents are integrated into this large digital surface to connect the digital and physical world.
The #mbuxhyperscreen is surrounded by a continuous plastic front frame. Its visible part is painted in an elaborate three-layer process in "Silver Shadow". This coating system achieves a particularly high-quality surface impression due to extremely thin intermediate layers. The integrated ambient lighting installed in the lower part of the #mbuxhyperscreen makes the display unit appear to float on the instrument panel.
The passenger also has its own display and operating area, which makes travel more pleasant and entertaining. With up to seven profiles, it is possible to customize the content. However, the entertainment functions of the passenger display are only available during the journey within the framework of the country-specific legal regulations. If the passenger seat is not occupied, the screen becomes a digital decorative part. In this case, animated stars, i.e. the #mercedesbenz Pattern, are displayed.
For a particularly brilliant image, OLED technology is used in central and passenger displays. This is where the individual image points are self-luminous; non-controlled image pixels remain switched off, which means that they appear deep black. The active OLED pixels, on the other hand, radiate with high color brilliance, resulting in high contrast values, regardless of the angle of view and the lighting conditions.
This electrifying display appearance goes hand in hand with emotionally appealing visualisation. All the graphics are styled in a new blue/orange colour scheme throughout. The classic cockpit display with two circular instruments has been reinterpreted with a digital laser sword in a glass lens.
Thanks to its clear screen #design with anchor points, the #mbuxhyperscreen is intuitive and easy to operate. An example of this is the display style EV mode. Important functions of the electric drive such as boost or recuperation are visualized in a new way, with a spatially moving clasp, and thus made tangible. A lens-shaped object moves between these clamps. It follows gravity and thus depicts the G-Force forces impressively and emotionally.
Personalised suggestions with the aid of artificial intelligence
Infotainment systems offer numerous and comprehensive functions. Several operating steps are often required to control them. In order to further reduce these interaction steps, #mercedesbenz has developed a user interface with context-sensitive awareness with the help of artificial intelligence.
The MBUX system proactively displays the right functions at the right time for the user, supported by artificial intelligence (see below for examples). The context-sensitive awareness is constantly optimised by changes in the surroundings and user behaviour. The so-called zero-layer provides the user at the top level of the MBUX information architecture with dynamic, aggregated content from the entire MBUX system and related services.
Mercedes-Benz has investigated the usage behaviour of the first MBUX generation. Most of the use cases fall in the Navigation, Radio/Media and Telephony categories the navigation application is therefore always at the center of the screen unit with full functionality.
Over 20 further functions – from the active massage programme through the birthday reminder, to the suggestion for the to-do list – are automatically offered with the aid of artificial intelligence when they are relevant to the customer. "Magic Modules" is the in-house name the developers have given to these suggestion modules, which are shown on the zero-layer.
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