Cookie Consent by Free Privacy Policy website The Fornasetti universe goes digital
february 26, 2021 - Fornasetti

The Fornasetti universe goes digital


Nearly a thousand creations made available via a novel online shopping experience: a new website where imagination meets #design.

Milan, February 26, 2021

Fornasetti has begun 2021 by embarking on a course of digitalisation. The first step is a completely renovated site: a way of presenting the Atelier that is new but consistent with its nature and traditions, and which offers visitors an immersive experience within the #fornasetti universe.

Indeed, the Atelier is represented here in its entirety, in an authentic manifestation of its historic, cultural and creative value. From furniture to porcelain, accessories and more, nearly a thousand beautifully crafted products are available, for the first time, on a single online shopping platform.

To undertake this process of #digital transformation, #fornasetti has found a partner in The Level Group, a lead in business strategy planning in the field of e-commerce platforms. The #design and planning of the website's user experience, on the other hand, have been entrusted to Frank Studio, an agency known for its creative vitality.

Browsing the new website transports the visitor into the world of #fornasetti. The history of the Atelier, retraced step by step from its birth in the 1950s under Piero #fornasetti to the current artistic direction of his son Barnaba, is intertwined with a novel online shopping experience, creating a fascinating and richly poetic narrative.

The common thread that binds every part of this #digital universe is the constant call to the imagination. This has always been the founding value of the Atelier, the means by which its creations connect with those who buy them, magically drawing them into a dreamlike dimension.

Fornasetti enthusiasts can now buy the Atelier's creations from all over the world, by accessing the new website and immersing themselves in the same atmosphere that permeates the #fornasetti stores. Just like in the Milan and London stores, visitors can look around the various sections of the site, as if moving from one room to another, discovering the history behind the objects and decorations. From these stories emerges the unmistakable nature of Fornasetti's products: multiples of art that combine usefulness with creativity, conceived to bring wonder and irony not only to the rooms of one's home, but also to the moments in one's life.

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