LoveTheSign inaugurates its second Concept Store: in the heart of Riccione, a space that combines physical experience with online buying.

LoveTheSign, the home #design digital boutique, inaugurates its second store in Italy in the heart of the Romagna Riviera, in the centre of #riccione in Via Dante 26.

The inauguration, scheduled for June 18, 2021, officially opens the doors of the new Concept Store to the public, presenting a space that combines physical experience with #online buying. In fact, alongside the products on display, the store will host the #lovethesign I-Wall from which it will be possible to access the entire selection available on the e-shop. A dedicated team will personally support and guide customers in their choice and purchase, both physical and digital. In this way, it will be possible to complete in-store purchases initiated on the site or on the app and, vice versa, complete any purchases initiated in the store at home.

The I-Walls will also be a sort of 'showcase in the showcase' for LoveTheSign's partners. When not in use, the screen turns into a display where you can show the latest news and iconic products of companies.

The #design of the new store, curated by the art director Lara Vidotto, proposes a selection of the brands present on the platform, including Flos, which also followed the lighting #design of the space, and Alu, the company that supplied the exhibition structures, alongside other #design excellences including: Driade, Foscarini, Missoni Home, Kartell, Qeeboo, Magis, Ethimo, Guzzini, Knindustrie, Bitossi Home, Ever Life #design, Biancoperla.

The Concept Store in Riccione joins the one in Padua, opened in 2020, starting to outline a retail project that aims to inaugurate new spaces within the main Italian cities in the coming years. A strategy that will strengthen the work on the digital platform, offering the opportunity to touch some of the products available on the #lovethesign website and to be accompanied and supported in the choice by a team of professionals in their own territory.

About: LoveTheSign

LoveTheSign is one of the most important #design e-shop platforms in Europe. A project where product, storytelling, digitization and advertising come together in a single brand.

With its digital magazine, more than 14 million page views per year, i-Walls, newsletters and social network activity, the editorial soul of #lovethesign speaks to a community of over 2 million furniture lovers, telling the value of brands, designers and artisans.

Through a digital catalog of over 20,000 products, the platform presents a selection of the best Italian and international furniture brands, including: Kartell, Flos, Kriptonite, Artemide, Bonaldo, Foscarini, Ethnicraft, Karman, Normann Copenhagen, Moroso, Ethimo, Oliver supplies, Pedrali, Connubia, Seletti and much more, together with products and capsule collections signed by #lovethesign.

Founded in Italy in 2012, with the mission of offering Italian and international brands and products, icons and trends, the platform has embarked on an important rebranding path since 2019. Under the art direction of Lara Vidotto, the platform initiated a structural redesign of e-commerce and social channels. A new visual and communicative language, an increasingly targeted selection of partner companies and products, with the aim of making #lovethesign the reference portal for Italian and international #design.

Starting from 2020, #lovethesign has inaugurated a series of stores, creating a space where #online buying is combined with physical experience: Padua and #riccione lead the way for a network that will see the rise of new concept stores in the main cities over the next few years.