Press release
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june 14, 2021 - Laminam
Winner of two Gala Awards in the USA, 1800 Oak is a renovation project enhanced by Laminam finishes
Creating spaces to strengthen the sense of community by reproducing an urban-hotel experience which sets the building apart from the rest. These were the aims of architecture firm Hartman #design Group for a renovation project of the common areas of a multi-family building in Virginia, USA. #laminam contributed to its completion by covering walls in some of the areas concerned with its marble-inspired finishes, chosen for their aesthetic charm, their superior performance compared to natural materials (such as reduced weight and greater ease of application), and the immediate availability of the product.
The 1800 Oak renovation project by architecture firm Hartman #design Group carried out in Virginia, USA, is the winner of two 2020 Gala Awards. It took the top spot for both #design and Architecture of a Multi-Family Renovation and for Interior Merchandising of a Multi-Family Renovation Amenities Space. #laminam contributed to this outstanding result by providing finishes to enhance several of the vertical surfaces and a seat in the large entrance hall which greets both residents and visitors.
Hartman #design Group opted for #laminam I Naturali - Calacatta Oro Venato surfaces to cover a visually stunning double-height interior wall next to the entrance, the rear walls of reception, thus bringing a look of great formal refinement and elegance to the area, a door – for a ‘total look’ version of the #laminam Effect approach – fitted within the same walls that define it, the walls of the lift lobby, and lastly, a custom cantilever bench.
“The main aim of the project,” explains Phyllis Hartman, President and CEO of Hartman #design Group, “was to renovate and redistribute the now dated common areas of the condominium, creating stunning, functional amenities which speak to today's residents. We did this by seeking to recreate a city-hotel experience that would make the property stand out from the rest from a social interaction point of view.”
An aim that was successfully achieved: with an extension of roughly 750 m2, the recently renovated area encourages connection between tenants, provides space to work and play, and solidifies a sense of community. The property was thus given the added value (including commercial-wise) of an inventive, elegant space where productivity and leisure coincide.
Conceptually, the #design makes use of wood materials which echo the “oak theme”, referencing the name of the road on which the building stands. This #design approach also gave rise to the entrance door detailing, the live edge dropped ceilings and the wood bark veneer integrated throughout the interiors. Organic materials and colours evoking nature and the earth are juxtaposed with rich jewel tones to create a casual yet elegant setting.
Phyllis Hartman explains why #laminam products, and I Naturali - Calacatta Oro Venato surfaces in particular, were chosen for the renovation project: “From an aesthetic point of view, we chose this specific product because it mimics the appearance of marble extremely realistically.” The finish, inspired by natural marble, does indeed capture all the appeal, charm and beauty of a stone which has been used to create some of the greatest works of architecture in history.
“From a technical point of view,” explains Phyllis Hartman, “we also needed a relatively lightweight material. And the lower weight of #laminam surfaces helped us greatly with the installation method and structure, both in terms of the walls (single storey and double height) and the bench. What led us to choose #laminam finishes was also the quality of their dimensional characteristics once the surfaces had been processed and applied in their position. Lastly, what ultimately convinced us was the cost and immediate availability of the product.”
The characteristics, quality standards, performance and versatility of #laminam surfaces, sustainably produced and intrinsically antibacterial, are superior to those of the natural materials that inspired them, greatly exceeding their limitations of application and performance.
Creating surfaces which bring together tradition and modernity, art and technology, #laminam offers bold new #design solutions to architects, interior designers and clients, giving substance, form and elegance to the world of tomorrow.
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