design

july 07, 2021 - Dacia

New logo, new emblem, new colours… still Dacia!

Dacia is once again shaking up the rule book. This time, by changing its visual identity. Increasingly assertive and authentic, the brand embraces symbols of simplicity and sturdiness with a brand-new logo and emblem, and an additional new colour palette that evokes the great outdoors and wide-open spaces. A powerfully contemporary vision of Dacia's values and DNA, with an ‘outdoors’ feel, it expresses the essence of modernity: reconnecting with one’s environment and sharing simple pleasures with one’s loved ones. David, head of Dacia’s Studio #design, and Julie, Lead Designer in charge of visual identity, explain how they created the new #design and the steps they took to get there.

Dacia stated, back when it announced its new strategy in early 2021, the brand is writing a new chapter in its history! An announcement that takes on true form today with a changing image: new logo, emblem, colours, and terrains… but the brand still stays true to its origins. While the ingredients behind the brand's success remain the same, it takes on a new feel that reflects its values and always at a fair price.

Dacia is a brand that focuses on the essential, on simplicity, on authenticity… Today, the brand moves into a new era with new ambitions. A perfect opportunity to change its image, to one that clearly reflects and reiterates the DNA and values behind the brand.

David, Head of Studio #design for the #dacia brand

New logo, new emblem, new visual language

Dacia’s renewal is embodied by its new logotype and a new emblem, both markers of a distinctive and assertive brand. These two elements were created by the #design team, with the desire to express the brand’s essence, that which has guided #dacia since its beginnings. Julie, Lead Designer in charge of visual identity at #dacia explains the creative approach behind the overhaul of the brand’s visual language: "Our goal, throughout creative research, was to change the brand’s visual language by tapping into its fundamental characteristics: robust, simple #design, and a willingness to focus on the essentials.“

Further information in the press release to download

- Videos (1)

- Photogallery (15)

1-2021 - Story Dacia New logo, new emblem, new colours… still Dacia!

2668x1501, 1MB

2-2021 - Story Dacia New logo, new emblem, new colours… still Dacia!

3840x2160, 8MB

3-2021 - Story Dacia New logo, new emblem, new colours… still Dacia!

4016x2309, 1MB

4-2021 - Story Dacia New logo, new emblem, new colours… still Dacia!

1920x1080, 3MB

5-2021 - New Dacia logotype

3123x762, 93KB

6-2021 - Story Dacia New logo, new emblem, new colours… still Dacia!

4032x3024, 3MB

7-2021 - New Dacia emblem

3693x1996, 139KB

8-2021 - Story Dacia New logo, new emblem, new colours… still Dacia!

1920x1080, 3MB

10-2021 - Story Dacia New logo, new emblem, new colours… still Dacia!

5000x3333, 4MB

11-2021 - Story Dacia New logo, new emblem, new colours… still Dacia!

3992x2242, 5MB

12-2021 - Story Dacia New logo, new emblem, new colours… still Dacia!

5000x3333, 5MB

13-2021 - Story Dacia New logo, new emblem, new colours… still Dacia!

5000x3333, 4MB

14-2021 - Story Dacia New logo, new emblem, new colours… still Dacia!

5000x3333, 6MB

15-2021 - Story Dacia New logo, new emblem, new colours… still Dacia!

5000x3337, 5MB

16-2021 - Story Dacia New logo, new emblem, new colours… still Dacia!

5000x3334, 4MB

- Documents (1)

Press release

4MB

Related news

september 30, 2022	july 13, 2022	december 10, 2021
Dacia: the colours and materials that embody the brand	Eco-Friendly design for the Dacia network	Dacia modular roof bars: a smart equipment for Jogger
A ‘D’ and a ‘C’, two letters dressed in white, joined together, forming a union at the heart of a black grille. Dacia’s new ‘Dacia...	Flexible and functional eco-friendly dealershipsA customer journey that matches the brand’s strategyKey milestones in Dacia’s bran...	As anyone who’s ever tried to transport anything long in their car will know, it’s an absolute nightmare, unless you have a huge e...
Automotive Design Green	Design Green	Automotive Design
#dacia #product #green #design #fashion #interiordesign #leather #automotive #auto #environment #wildlife #sustainability #adventure	#dacia #show #green #design #ecodesign #people #auto #sustainability #ecological #thomasbrient	#dacia #design #automotive #auto #jogger
Download all	Download all	Download all
6 1 1	3 1 1	7 2 1