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august 26, 2021 - Belgium is design

The object becomes


In 2020–2021, the health crisis and pandemic called into question our lifestyle and work habits. Isolation, social distancing, an inability to get out and about and the cancellation of international events underscored the role of virtual spaces in facilitating exchanges, 
connections and the organisation of professional networking platforms. 

However, the consideration given by the institutions that launched #belgiumisdesign after ten years of activity is not only a valiant response to the aftermath of the coronavirus. The decision to give up on exhibiting items for a change and instead favour the production of an ‘intangible’ medium signals a more profound change of attitude.

This project involves communicating aspects of #design that are often imperceptible in the context of exhibitions, when the time devoted to understanding an object is very limited and often disrupted by the voracity that characterises successive visits to trade fairs and #design weeks. 

The object becomes. is the name of the #film that #belgiumisdesign is previewing at Milan #design Week 2021 on 6 and 7 September at the Anteo Cinema which will travel around the world over the course of one year, starting with the MDFF (Milan #design #film Festival) next October.

Further information in the press release to download