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august 30, 2021 - Belgium is design

The New Belgians @ Fuorisalone 2021

Since 2008, the young generation of Belgian designers has been supported within the framework of the Salone Satellite, the Salone del Mobile pavilion dedicated to emerging talent under 35. From 2011, this #event has been conducted under the banner of #belgiumisdesign. In 10 years, no less than 76 designers have been able to show their creativity thanks to this collective presence.

Initially the only institution organising a collective presence at the fair, WallonieBruxelles #design Mode was joined by Flanders DC in 2018 and 2020 to continue to promote this pool of talents. The context of the pandemic unfortunately constrained the organisers of the fair to cancel two consecutive editions, once again forcing the new generation to be patient in order to benefit from this springboard in their career.

In addition to the support provided to designers over the past few months, #belgiumisdesign is organising its own SaloneSatellite outside the exhibition. 

For various reasons, not all the designers are able to join the project, but the April 2022 edition is already being prepared. Six of the studios and designers selected by the international jury have chosen to take part in 'The New Belgians - SaloneSatellite extra muros'. We will go back to the space that welcomed us in 2019 for Generous Nature at Opificio 31 in the Zona Tortona. 

Selected in 2021, .Lias (Elias van Orshaegen), De Angelis #design, Fractall (Arne Desmet) and Studio PART, as well as Daan De Wit #design Studio, selected in 2020, are exhibiting for the very first time in Milan. They are joined by Olivier Vitry for Claisse Architectures, whose projects have already attracted the attention of professionals during a first participation in the fair in 2019.

Furniture, objects, lighting, storage systems, the projects present diverse and committed approaches. This initiative is part of a larger operation that includes the film “The Object becomes” 
presented in the Fuorisalone and the Belgian #design Map, a digital guide which brings together all the Belgian initiatives in Milan during the #design week. Opificio 31 will also be a meeting point for Belgians in Milan. All the information can be found on the new website #belgiumisdesign.
We look forward to seeing you from 4th to 10th September in Via Tortona 31!