Press release
331KB
september 13, 2021 - Ginori 1735
Ginori 1735 debuts in France in the Galeries Lafayette with the “Ginori in Bloom” pop-up store
From September 13th to October 10th, the Galeries Lafayette Paris Haussmann’s Maison space, one of the most exclusive locations dedicated to luxury in the capital, will welcome French enthusiasts with the Oriente Italiano collection;
• The new opening within the prestigious French department stores marks a further step forward in the international development strategy, opening the physical market beyond the Alps to the brand for the first time.
Sesto Fiorentino (Florence), 13 September 2021 – #ginori1735, the expression of the Italian #excellence in the field of luxury and lifestyle, one of the world's leading brands in pure porcelain and in the highest quality artistic #design, announces the opening of its “Ginori in Bloom” pop-up store in Galeries Lafayette Paris Haussmann from September 13th to October 10th.
Situated in one of the most prestigious locations dedicated to luxury in Paris, the pop-up store will be housed within the Maison space of the Galeries and will offer French enthusiasts the best-selling #ginori1735 collection: Oriente Italiano.
The new opening, which is the brand début in the physical French market, is a perfect part of the international expansion strategy of #ginori1735 and of positioning in the luxury market through a distribution network which includes a presence in high-level Department Stores and multi-brand Specialty Stores, able to best present the Italian elegance, #excellence, style and ‘Made in Italy’ quality of the brand.
Vivacious. Exotic. Captivating. The Oriente Italiano collection, a #ginori1735 must-have, evokes suggestions of far-off memories. The stylised flower, recognized in traditional Florentine ceramics as “garofano” or carnation, and delicate motifs contrast with strong background colours, creating an intriguing and alluring decoration. A palette of 10 hues gives life to surprising compositions: azalea, iris, purple, periwinkle, powder pink, vermilion, citrine, barium, malachite, and albus white create compositions rich in fantasy, that translate into complete sets of art for the table for an eclectic, contemporary mise en place with cosmopolitan suggestions, and in objects, interior decorations and gifts such as vases, table lamps, egg with cover, powder boxes and vide poches, that glorify the lively and exquisitely Italian figure of #ginori1735.
“We are honoured to announce the opening of our new pop-up store at the Galeries Lafayette Paris Haussmann, an important event that marks a further step forward in the international growth and development of #ginori1735, in which Paris, essential destination of the luxury sector, plays a key role” declared Alain Prost, Chairman and CEO of #ginori1735. “Following the launch of the online store entirely dedicated to the French market in 2018, we consider this an important step in the international presence of #ginori1735. This opening, in fact, fits in with all the activities carried out over the course of recent years at an international level. In addition, #france represents a strategic hub for luxury, and so I’m sure that the opening of this first sales point in Paris will contribute to promoting the business of our brand at a global level.”
Further information in the press release to download
GINORI1735 Oriente Italiano 1
6511x4341, 2MB
GINORI1735 Oriente Italiano 2
6460x4307, 1MB
GINORI1735 Oriente Italiano 3
4113x6170, 1MB
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