Press release
93KB
september 20, 2021 - Cupra
CUPRA Tavascan Extreme E Concept: the latest technology emerges...using a pencil
- The brand’s latest #concept combines maximum electric performance with unique design
- The #cupra Tavascan Extreme E #concept features sustainable materials and 3D printed parts
- In a time-lapse video, the #cupra #design team shows how the initial #concept lines were sketched out
With a pencil, paper and loads of talent. That’s how the #design of the #cupra Tavascan Extreme E #concept began, revealing the #design language of the brand’s future series production 100% electric SUV that will reach the markets in 2024. This is the story behind the creation of a #concept that is set to shape the future of the most extreme electric vehicle in #racing competition.
-It all starts as an idea, not with a drawing. “Drawing reflects the way you think. Through the drawing you can see what the designer is thinking, his or her capacity for adaptation and creative potential” explains #cupra #design Director Jorge Diez. “When we draw, we’re not simply making a sketch, we’re putting a thought on paper. Through #design we convey sensations. Despite having the latest technology, a pencil is the fastest way to bring our ideas to reality, from a dream to a future model” Diez adds.
-An electric, sustainable reinterpretation. The #cupra Tavascan Extreme E #concept has been modified to represent the brand’s DNA, integrating the key new pillars for the coming era of electric #racing. “The #design expresses the values of the brand, it expresses sensuality and determination, a closely linked form of Mediterranean #design. We start by drawing the vehicle’s proportions and then the major lines that determine its attitude. We use thicker strokes to indicate the vehicle’s most distinctive lines” says the #design Director. A marker pen is used to create the lights and shadows that give a 3D volume to each surface. “This way not only do we see the lines of the car, but we can also see which volumes we want to emphasise” says Diez. Volumes that on the real model have been created using flax fibres to make it more sustainable and even more environmentally friendly.
Further information in the press release to download
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