Press release
258KB
november 30, 2021 - Peugeot
Peugeot receives a car design award for its overall design
Press release available only in original language.
The "Car #design Award”, established in 1984 on the initiative of Auto&Design magazine, honours this year the #peugeot brand in the "Brand #design Language" category for its transversal stylistic language, which is expressed throughout its product range.
According to the jury, “the new #peugeot range shows the brand evolving in terms of sportiness and refinement, adding provocatively strong lines that remain consistent with the brand's historical roots”.
Matthias HOSSANN, Director of #peugeot #design, was very pleased to receive the award, an important international recognition that is associated with the great commercial success of the most recent products of #peugeot brand.
The 2021 edition of the "Car Design" award goes to #peugeot for its latest creations. Created in 1984 on the initiative of Mr. Fulvio CINTI, founder and director of the world-renowned Auto&Design magazine, this prestigious prize rewards projects that make a significant contribution to the evolution of #automotive #design.
It is awarded by a jury of 12 experts, all journalists from leading international #automotive publications, for an objective assessment of global #automotive #design.
The award ceremony took place on November 30th, via streaming, from the National Automobile Museum of Turin. Of the three award categories (“Production Car”, “Concept Car” and “Brand #design Language”), 10 finalists were evaluated and the trophy went to #peugeot in the “Brand #design Language” section.
The category “Brand #design Language” considers the brand #design, the way in which a brand expresses its codes and values through a coherent and attractive product range.
As #peugeot #design Director Matthias HOSSANN is very honoured by this important recognition for the #peugeot brand: “I am delighted to receive this award. It comes at a crucial time for the Brand which, with the all-new #peugeot 308, takes #design and personality to a new, even bolder and more innovative level. Our new brand image was inaugurated with the new #peugeot 308 and has revolutionised the way we communicate our values. Our roots reach deep into a glorious past, but also project us into an exciting future.”
This award follows the one received by the new #peugeot 2008 in 2019, in the "Production Car" category. It confirms the consistency with which #peugeot is evolving in terms of dynamism and upmarket positioning, working on bold and strong lines, consistent with the historical roots of a brand born in 1810.
The front face of the new #peugeot 308, with its new identity, unveiled at the beginning of the year, marks a new chapter in the history of the brand and heralds the evolution of its future #design.
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