Press release
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january 19, 2022 - Porsche
New special exhibition at the Porsche Museum: 50 Years of Porsche Design
Stuttgart. The #porsche Museum is honouring the brand's 50th #anniversary with a special exhibition starting today. Until July 10th 2022, visitors can immerse themselves in the most important, interesting and extraordinary products, and find out how #porsche #design became what it is today. Ferdinand Alexander #porsche, the son of Ferry #porsche, founded #porsche #design together with his brother Hans-Peter in Stuttgart in 1972. #porsche #design has long since become an internationally renowned lifestyle brand, known for functional and durable products with a purist aesthetic. Alongside a presentation of the life and work of F.A. #porsche, his #design philosophy and his great creative influence, various exhibits from five decades of #porsche #design will also be on display.
If one thing symbolises the beginnings of #porsche #design, it is the Chronograph I, a milestone in the art of watchmaking. This is why the centrepiece of the special exhibition will be two different versions of the legendary timepiece: the Chronograph 1 – 1972 Limited Edition and the Chronograph 1 – 911 Edition 50 #porsche #design. Other #porsche #design classics, some of which have won multiple awards for form and function, will be on display for visitors to experience digitally and interactively. Key exhibits include the P`8478 aviator sunglasses, the P`9521 cellphone, the P`3613 tobacco pipe and the Monobloc Actuator watch series with fully integrated stopwatch pushers.
The #anniversary exhibition also includes style-defining cars that F.A. #porsche created or which come from his private collection. Among them is the 904 Carrera GTS, which he himself once described as his masterpiece. A 911 (993) Speedster from his estate will also be on display. The 911 S 2.4 Targa from the #porsche Design’s founding year of 1972 that has been restored by the #porsche Classic department as part of the special request program will join the vehicle show, as will the new #porsche 911 Edition 50Y #porsche #design. The exclusive special edition is a limited run of 750 cars with numerous features reminiscent of the iconic designs of F.A. #porsche. In addition to the plain Black exterior, the nods to the past include the classic check-patterned Sport-Tex centre panels of the seats and the red second hand of the #porsche #design Subsecond clock in the Sport Chrono Package, which comes as standard.
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