Press release
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january 24, 2022 - Ginori 1735
Ginori 1735 celebrates the Year of the Tiger with new creations from the Totem collection
The Florentine brand brings in the Chinese New Year with the presentation of a new product line comprising a mug, a round box, and a valet tray interpreting the symbolic qualities of the ruling animal for 2022.
Sesto Fiorentino (Florence), 24 January 2022 – #ginori1735, the expression of the Italian #excellence in the field of luxury and lifestyle, one of the world's leading brands in pure porcelain and in the highest quality artistic #design, pays a tribute to the Chinese culture by dedicating a new selection of Totem collection creations to the Year of the Water Tiger, a rare event which falls every 60 years and therefore symbolizes good fortune, strength, and courage.
So, the Florentine brand celebrates the Chinese New Year and its lunar-based zodiac, whose protagonist this year is the regal splendour of the tiger, with a new product line consisting of a mug, a round box, and a valet tray which interpret the symbolic qualities and elements associated with the ruling animal of 2022 in the refined and timelessly tasteful style for which #ginori1735 is renowned.
The new Totem Tiger decoration, in flaming shades and splashes of red, a lucky colour according to the Chinese tradition, evokes natural elements with a jungle scene in chiaroscuro and a fiery tiger in black and white to symbolize strength, intelligence, loyalty and positive natural energy.
Available on the #ginori1735 e-commerce channel, Tmall, and from select stores worldwide, each object in the new line may also be personalized with a special dedication, a phrase, or a recollection, true to the spirit of the Totem collection.
Winner of the Tableware International Awards of #excellence 2019, Totem is the #ginori1735 collection inspired by the wildest muse of all, Nature itself, and follows an 18th century decorative tradition characterized by the reproduction of symbolic animals to valorise cups or other objects of stately homes, but with a decidedly contemporary take, embellished by their palettes and original colour combinations.
As well as the items inspired by the new Tiger symbol, the collection also comprises candles, trays, vases, boxes, mugs, plates and pocket-emptiers, with elements representing the Squirrel, the Monkey, the Penguin, the Camel, the Elephant, the Cat and the Rat.
About Ginori 1735
Ginori 1735 has been for almost three centuries one of the main global brands in the field of luxury and lifestyle, the expression of the Italian #excellence in pure porcelain and in the highest quality artistic #design. Part of Kering Group since 2013, #ginori1735 has always been associated with great figures of fashion, art, #design, architecture, film and decor. The Manifattura creations represent a perfect blend between heritage and innovation. They include tableware collections, art and living objects, gifts, flatware, drinkware and textile articles, expression of a passion for Italian culture, colour, art, and gracious hospitality. The iconic crown that marks the back of tableware in some of the finest homes and most exclusive restaurants around the world stands for the most sophisticated merging of craft and art. This brash combination of taste has always been at the heart of the brand. Over centuries, the Manifattura evolved its process and production, bringing together ancient techniques and contemporary world view to produce homewares under the direction of visionaries. The #ginori1735 mission is to forward a modern Renaissance, a rebirth and rediscovery of the pleasure, personal expression, and art of everyday life. Today, the #ginori1735 world is shaped by a multiplicity of voices, opinions, and styles. It reinvests its legacy with the vision of the next generation of cutting-edge style masters, that bring art into everyday life and everyday life into art. #ginori1735 counts on a distribution network which includes: Florence and Milan flagship stores, one monobrand store in Moscow, selected dealers in Italy and a presence in highlevel Department Stores and multi-brand Specialty Stores all over the world.
Ginori1735 TOTEM TIGRE 1
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Ginori1735 TOTEM TIGRE 3
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