Beyond physical horizons. Elie Saab Maison steps into the metaverse with Elie Saab during Decentraland Metaverse Fashion Week.

ELIE SAAB launches virtually in the Metaverse, for an immersive experience that takes place simultaneously around the world. For its debut journey, the fashion house collaborates with UNXD, the leading luxury and culture NFT platform, to participate in the Decentraland Metaverse Fashion Week from 24–27 MARCH.

In the world of #eliesaab, creative vision ventures beyond physical horizons in the belief that fashion is also about inspiring escapades and extraordinary journeys. Ready to envision the many futures for fashion by exploring the potentials of technology, #eliesaab takes its first journey into the Metaverse, offering a universally immersive experience of the fashion house to everyone.

ELIE SAAB JR, CEO, states: “We are taking decades of craftsmanship and vision into the future by exploring the relationship between the physical and the metaphysical. Embracing digital innovation allows us to expand the horizons of the #eliesaab universe to new communities and push our boundaries within this world.”

ELIE SAAB’s inaugural foray into the Metaverse will be in the lush green digital fields of Decentraland, where it will open a two-story virtual flagship during Metaverse Fashion Week from 24–27 March. The luxury boutique gives way to harmonious tones of blacks, whites and metallics, to monogram motifs, signature #eliesaab Maison furniture and a curated selection of striking pieces from the latest couture collections. Visiting avatars are invited into this unprecedented #eliesaab experience to immerse themselves in the brand by freely navigating the opulent space and engaging in just a small taste of what is to come.

Visit the #eliesaab virtual boutique at tinyurl.com/ELIESAABMETAVERSE

ELIE SAAB HAUTE COUTURE HOUSE. #eliesaab founded the eponymous label in 1982, when he was only 18 years old. Since then, #eliesaab Maison has established itself as one of the leaders in the Haute Couture category, internationally, with ateliers based in Paris and Beirut. Since then, #eliesaab has continued to grow thanks to its original savoir-faire and the innate elegance for which it is appreciated, expanding into the prêt-à-porter categories, in the creation of wedding dresses, accessories, eyewear and fragrances. Thanks to the recent adventure in the world of home decor and #interiordesign, with the new MAISON line, #eliesaab enters the ranks of the most important fashion and lifestyle brands in the global luxury sector.

ELIESAAB.COM 

CORPORATE BRAND MAISON S.A. CB Maison is the division of the Group specialized in brand extension projects in the furniture and hospitality sectors, dedicated to prestigious international fashion and automotive brands. The services offered by CB Maison, tailored to the specific needs of its customers and their development goals, focuses on two areas: the #design, production and marketing of home decor collections; the development of advanced initiatives in the branded real estate sector, from the planning phase up to the delivery phase, thanks to a network of exclusive global partners who have been operating in this sector for years.

CBMAISON.COM