Press release
18KB
april 15, 2022 - Lexus
Lexus presents Sparks of Tomorrow, an electrified vision for a more sustainable future of design at Milan Design Week
Installations, New Prototypes, and Research from Global Talents Unveiled
- Lexus returns to the 2022 Milan #design Week #event, showcasing the brand's #design philosophy and exemplifying Lexus' commitment to sustainability
- Award-winning designer #germanebarnes will reinvigorate his vision for an electrified future in an immersive installation in partnership with lighting #design studio #aquacreations to celebrate the RZ, a battery-electric vehicle coming to market that represents Lexus' carbon-neutral future
- Prototypes from the #lexus #design AWARD 2022 finalists will be displayed
- Students at London's Royal College of Art will present radical new luxury transport concepts developed in a creative post-graduate programme commissioned by Lexus
- Lighting #design studio #aquacreations will partner with #lexus on a lounge for rest, relaxation, and reflection, featuring their new ToTeM lighting collection
Today, #lexus announced details of this year's participation in the world's leading #event for the vanguard of contemporary #design event―Milan #design Week. Since its first participation in 2005, #lexus has created compelling, immersive experiences for visitors at Milan #design Week, partnering with leading talent which has included Philippe Nigro, Neri Oxman, Sou Fujimoto, and Rhizomatics among others to create new works of #design inspired by Lexus' values and vision.
This year's #event, #lexus: #sparksoftomorrow, will present a trio of #design explorations, all inspired by Lexus' human-centered, future-oriented approach to #design. Compelling and engaging, #lexus: #sparksoftomorrow, will include an immersive installation by award-winning architect and designer #germanebarnes with lighting #design studio #aquacreations, new prototypes from #lexus #design AWARD 2022 finalists, and work by students at London's Royal College of art envisioning a more sustainable future.
Lexus has partnered with #germanebarnes to create a new iteration of the ON/ installation unveiled for #design Miami/ 2021, this time collaborating with #aquacreations to highlight a commitment to expert craftsmanship and high quality materiality that is central to Lexus' ethos. This version of the installation, debuting in Milan, takes the RZ as the central inspiration, the first dedicated battery-electric model in the #lexus line-up. The installation is centered around a precisely-to-scale, three-dimensional sculptural realization of the RZ, rendered in steel and illuminated; the frame of the car glows and is suspended just above the ground, a vision of a more sustainable future coming into focus.
Concurrent with this installation in Milan, the wireframe model of the LF-Z from #design Miami/ 2021 will be on view at Lexus' luxury brand experience space, INTERSECT BY #lexus – TOKYO, bringing the Lexus' vision of an electrified, carbon-neutral future into focus worldwide.
Building on this principle of a concept coming to life, the installation will feature Aqua Creations' Code 130° collection of colourful pendant lights illuminating the vehicle, which add a delicate, material, and joyful quality to the immersive installation. Shifting from the futuristic lighting scheme featured in Miami, the lighting from #aquacreations creates an elegant, physical embodiment of electricity that exemplifies a shared commitment to principles of #design excellence evident in the expertly crafted RZ.
ON/ creates an environment that is designed to engage viewers of all ages, providing an experience that is both visually dynamic and interactive while offering an inviting space to recharge and reflect. The installation will be accompanied by an adjacent lounge area featuring the new ToTeM lighting collection by #aquacreations, providing discrete areas for rest, repose, and recharging―reflecting the brand's commitment to the principle of omotenashi (exceptional hospitality).
Further information in the press release to download
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