Cookie Consent by Free Privacy Policy website La voce di Idra: water, light and voice
june 06, 2022 - Guglielmi

La voce di Idra: water, light and voice


Guglielmi Rubinetterie presents itself at #design Week, as part of the INTERNI #design Re-Generation exhibition- event organised by the magazine directed by Gilda Bojardi at the University of Milan, with an installation by designer Elena Salmistraro. This year's title is #design Re-Genetation.

Regeneration is a word of great significance, understood as rebirth, as radical renewal and 'redemption' that takes place in a community, is represented in baptism whose central element is Water.

It is from this union of concepts and elements that the collaboration between Elena Salmistraro, the creator of the project, and #guglielmi, a company that governs water through the realisation of tapware collections, was born.

Water, or as the ancient Greeks called it ύδωρ (hydor), refers to the Greek and Roman memory of a mythological monster called Hydra or Hydra, a 'snake' of great resilience capable of swimming, emerging from the water and regenerating itself. It was in fact endowed with seven or more heads, which Hercules tried to cut off in order to kill the monster, but every time a head was cut off, it regenerated, growing back and thus making the creature an immortal being.

Further information in the press release to download