Press release
77KB
june 17, 2022 - Minotti
Minotti Pavilion
At the 60th edition of the Salone del Mobile.Milano, #minotti is not presenting itself with a simple exhibition space, but with a striking and refined place: a real pavilion.
Inhabited, animated, to be walked through and experienced: an architecture of 3200 sqm, and much more than a stand. The huge aesthetic and volumetric impact not only derive from the vastness of the space, but also from its structure: a domus on two levels, with intersecting viewpoints that allow a clear perception of the interior from the outside and, once inside, a view of the green inner courtyards through its large windows.
The strongly characterising element of this volume emerges thanks to the skilful and unprecedented use of cement, creating a unique effect. To remember to always start from simple things in order to build extraordinary objects, to recall the first gesture of man’s housing construction, but evolving them. This is what happens in the #minotti collection:
the awareness of history and its foundations is revised with technology and the evolution brought by continuous research. The concrete block is a perforated prism designed by #minotti Studio that constitutes entire material walls: the envelope of the building, a skin that allows a glimpse without revealing too much, and marks a boundary while leaving a continuous, free, visual dialogue between inside and outside.
In contrast with the concrete of the vertical walls, the reception area is instead identified by a circular volume in mirrored steel with a glossy Rust-coloured lacquered top. A unique organic element, which deliberately breaks with the linear partitions and is rhythmic in its use of various balanced materials, the reception is a greeting and distribution hub from which the #minotti worlds begin: houses in the architecture, in which to enjoy a real immersive experience in the brand's lifestyle. And for those who want to go beyond what they touch, there are two maxi screens that invite guests to watch the video dedicated to the Hospitality 2022 project and other videos produced by the company.
A way of experiencing the space while respecting the context, and even when the context does not exist, as in a trade fair, #minotti creates it: from the outside one perceives an architectural volume and once inside, one finds oneself surrounded by a sensation of material envelopment, between the green of the vegetation and the colours of the architecture that follow one another in a sophisticated chromatic palette, from the cement of the floor on level zero, to the Liquorice-coloured oak for the lounge on the upper floor, furnished with the most representative pieces of the 2022 Collection to recreate an evocative Hospitality area ideal for meeting and conversation.
Further information in the press release to download
SALONE MILANO 08
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SALONE MILANO 09
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SALONE MILANO 07
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SALONE MILANO 06
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SALONE MILANO 12
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SALONE MILANO 04
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SALONE MILANO 10
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SALONE MILANO 11
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SALONE MILANO 05
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SALONE MILANO 01
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SALONE MILANO 02
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SALONE MILANO 03
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