3M is a leading multinational company operating in the ambit of technology and science: its
research activities are aimed at translating science into innovative solutions that respond to contemporary needs and anticipate future requirements.
The brand face a new challenge and puts #3m FASARA™ and #3m Scotchal™ films at the service of Olimpia Zagnoli's creativity, within the international #designvariations2022 exhibition, curated by MoscaPartners and hosted in the Art Nouveau rooms of the Circolo Filologico Milanese.
From 6 to 12 June 2022, the colourful pop aesthetic of the Emilia-born artist is expressed in Cariatidi Contemporanee, a site-specific work adorning the building facade: #3m adhesive film adapts to shape the brightly coloured anthropomorphic figures and silhouettes borrowed from a comic strip aesthetic, extending as far as the windows and archway of the palazzo in a play of colourful cross-references.
Stylized shapes stand out on the windowpane thanks to the use of #3m FASARA™, a collection of polyester films designed specifically for use on glass. Available in more than 120 finishes ranging from the more classical versions of geometric inspiration to those of a sensorial nature, their incredible effects are played out in shades ranging from white to transparent, comprising champagne, greys, blues and blacks, the latest of which also regale a remarkable tactile sensation.
The FASARA™ range is perfectly poised between practicality and creativity: in fact, it offers a vast choice of natural finishes to ensure privacy and enable the light to filter through, all of which comes with easy installation and maintenance for a solution that can alter the look of a room without any need for structural changes.
3M, already the main partner of the #event, supports the redevelopment of the historic building in favor of the city, and covers the walls of Il Caffè del Circolo, a permanent makeover intervention of the bar, curated by Marialaura Rossiello Irvine. The #3m DI-NOC architectural films, here chosen in two metal versions that reflect light depending on the point of view, are a functional and versatile solution to transform spaces and reinvent new #design possibilities.
3M - Fasara, pellicola adesiva, dettaglio 1 - Design Variations 2022 a cura di MoscaPartners
3M - Fasara, pellicola adesiva, dettaglio - Design Variations 2022 a cura di MoscaPartners
3M - Di-noc, pellicola adesiva, Il Caffe del Cricolo - Design Variations 2022 a cura di MoscaPartners
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