Cookie Consent by Free Privacy Policy website 3M is protagonist of Design Variations 2022 with an installation by Olimpia Zagnoli where colors and geometries pay tribute to creativity
june 20, 2022 - 3m

3M is protagonist of Design Variations 2022 with an installation by Olimpia Zagnoli where colors and geometries pay tribute to creativity


3M is a leading multinational company operating in the ambit of technology and science: its
research activities are aimed at translating science into innovative solutions that respond to contemporary needs and anticipate future requirements.

The brand face a new challenge and puts #3m FASARA™ and #3m Scotchal™ films at the service of Olimpia Zagnoli's creativity, within the international #designvariations2022 exhibition, curated by MoscaPartners and hosted in the Art Nouveau rooms of the Circolo Filologico Milanese.

From 6 to 12 June 2022, the colourful pop aesthetic of the Emilia-born artist is expressed in Cariatidi Contemporanee, a site-specific work adorning the building facade: #3m adhesive film adapts to shape the brightly coloured anthropomorphic figures and silhouettes borrowed from a comic strip aesthetic, extending as far as the windows and archway of the palazzo in a play of colourful cross-references.

Stylized shapes stand out on the windowpane thanks to the use of #3m FASARA™, a collection of polyester films designed specifically for use on glass. Available in more than 120 finishes ranging from the more classical versions of geometric inspiration to those of a sensorial nature, their incredible effects are played out in shades ranging from white to transparent, comprising champagne, greys, blues and blacks, the latest of which also regale a remarkable tactile sensation.

The FASARA™ range is perfectly poised between practicality and creativity: in fact, it offers a vast choice of natural finishes to ensure privacy and enable the light to filter through, all of which comes with easy installation and maintenance for a solution that can alter the look of a room without any need for structural changes.

3M, already the main partner of the #event, supports the redevelopment of the historic building in favor of the city, and covers the walls of Il Caffè del Circolo, a permanent makeover intervention of the bar, curated by Marialaura Rossiello Irvine. The #3m DI-NOC architectural films, here chosen in two metal versions that reflect light depending on the point of view, are a functional and versatile solution to transform spaces and reinvent new #design possibilities.