Press release
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november 15, 2022 - Florim
ADI Design Index selects “Hotel Chimera”, the capsule collection designed by Elena Salmistraro for CEDIT
The “Hotel Chimera” capsule collection, designed by #elenasalmistraro for #cedit – Ceramiche d’Italia (a #florim brand) has been included in the ADI #design Index 2022, the prestigious publication issued by the ADI, or Industrial #design Association, featuring the best new contributions to the Italian #design scene each year.
The ceramic work becomes one of the 248 selected (category “social design”) to compete for the Premio per l’Innovazione #adidesignindex2022 award for innovation, and for preselection for the ADI Compasso d’Oro 2024.
Created by artist and designer Elena Salmistraro, who styled the “Chimera” collection for #cedit (a #florim brand) in 2020, the capsule collection is a composition of 80 different fragments, each of which is a ceramic artwork in its own right. Each piece, numbered and individually signed by the artist, was sold at auction and the proceeds were donated to support the “Doppio senso. Percorsi tattili alla Collezione Peggy Guggenheim” (“Double Meaning: a Tactile Journey through the Peggy Guggenheim Collection”) project, launched by the Venetian museum to encourage access to the world of art and addressed mainly to blind and visually impaired visitors, although open to all under an inclusive approach. The project, which suffered a long interruption due to Covid, got under way again this year, with events restarting during October.
The “Hotel Chimera” capsule collection indissolubly merges design and sustainability and promotes a message of benefit and social good perfectly in line with the values of the #cedit brand and Florim’s commitment as a Benefit Corporation with B Corp certification since 2020.
“We are very proud to be included in such an important publication containing products and projects chosen for their #design. We have created and built up a wonderful synergy with #elenasalmistraro, reflected in a project that reaches beyond #design to support art and culture. This selection recognises the expressive vivacity of a talented designer, and Florim’s innovative drive and its focus on social responsibility as also enshrined in its Bylaws,” commented Claudio Lucchese, Chairman of #florim S.p.A. SB.
“I am very happy to be able to work with #florim,” states Elena Salmistraro, “in a stimulating partnership that has enabled me not only to express my creativity on a ceramic surface but also to transform #design into an inclusive experience. This coveted accolade is now added to the one received for the “Chimera” collection, and I am double honoured in the light of the values embodied in this work.”
Capsule collection Hotel Chimera by Elena Salmistraro per CEDIT 01
2500x1666, 2MB
Capsule collection Hotel Chimera by Elena Salmistraro per CEDIT 02 (1)
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Capsule collection Hotel Chimera by Elena Salmistraro per CEDIT 03
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Capsule collection Hotel Chimera by Elena Salmistraro per CEDIT 04
4000x3000, 5MB
Elena Salmistraro
3643x5465, 3MB
Presidente Claudio Lucchese
1319x1847, 19MB
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