Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. A pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
Welcome to the Viva Magenta era, where #covethouse takes an always inspirational role. Audacious, full of wit and inclusive of all.
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