Press release
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january 19, 2023 - PullCast
The Inspiration Behind the Dazzling Strelitzia Door Pull
Discover how #pullcast took one of the most astounding flowers in the world and transformed them into a singular decorative hardware piece!
The Strelitzia door pull was inspired by what many considered to be the "flower queen" for centuries, native to South Africa. Otherwise known as the Crane or bird of paradise flower due to its similitude to the Paradisaeidae species, it represents faithfulness, love, and thoughtfulness.
The paradisal and delicate aesthetic of said flower was then translated into an exclusive decorative hardware piece whose silhouette portrays a dash of romanticism and subtle refinement when installed in modern or contemporary interiors.
Finished in polished brass, the Strelitzia door hardware highlights a lengthier form that best complements darker-toned doors, allowing for an exquisite contrast color-wise. Moreover, its organic character is further enhanced by sculptural brass details found in its upper part that remain authentic to its original inspiration. This exclusive piece is a part of PullCast's Earth collection!
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