Press release
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march 14, 2023 - Rete PNA
On the occasion of Fuorisalone 2023 PNA network presents ‘WE ARE NATURE’
On the occasion of the next edition of Milan #design Week, the PNA network - Pietra Naturale Autentica – will be at Superstudio Più with an exhibition project that, once again, aims to enhance the already-existing bond between natural stone and sustainability.
Following the launch of the Pietra Naturale Autentica Manifesto of Sustainability, “Naturally Sustainable,” at Marmo+Mac 2022’, the PNA business Network, with its participation in #fuorisalone2023 and the ‘We are Nature’, Campaign, continues in the virtuous sector of natural stone sustainability.
Our presence at the international #design Week fair also gives us the opportunity to promote the study that the PNA Network commissioned to the Polytechnic University of Turin, with the aim of analysing the production chain from an environmental perspective and quantifying the average environmental impact of natural Italian stones using the Life Cycle Assessment (LCA) methodology.
The concept of the installation revolves around the idea that stone belongs to man as much as man belongs to stone: the reciprocity of this relationship lies in the fundamental values of respect, conscious use and sustainability.
Not only has history always represented our roots, it is also our greatest source of inspiration: looking back through time at the fundamental milestones of this long journey we discover a sense of authentic and profound belonging which sees man and stone united.
Therefore it is only by starting from our origins that we can imagine a more sustainable future. Thanks to increased awareness and the need to use this precious resource respectfully and consciously, sustainability intended as the naturalness of the man-stone relationship is the pillar on which to build a path of consistent innovation with the need to imagine a future that is not only better but also possible, strengthening that ancient bond at the root.
PNA WE ARE NATURE - FUORISALONE 2023
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PNA WE ARE NATURE FUORISALONE 2023 1
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PNA WE ARE NATURE FUORISALONE 2023 2
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PNA WE ARE NATURE FUORISALONE 2023 3
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