Press release
55KB
march 15, 2023 - BBB ITALIA
BBB: Marco Piva is the new art director
The historic furniture brand has assigned the role of art director to the well-known designer and architect, a return that marks a new beginning and the relaunch of the brand.
The BBB brand can be counted among the historic brands of the furniture world. Since its earliest beginnings more than 50 years ago, the firm has been synonymous with #design and innovation, aiming to offer accessible quality and to combine ergonomics and research into materials with comfort.
The firm's evolution has happened progressively, with the BBB brand being flanked by some of the some of the leading lights in #design and architecture over the different eras: from Gio Ponti, Achille and Pier Giacomo Castiglioni, Giorgio Decursu and De Pas D’Urbino Lomazzi, via Renè Barba, Paolo Favaretto, Harri Koskinen, #marcopiva and Franco Poli, to Bruno Rainaldi, Serena Vinciguerra and many other emerging talents.
The official agreement reached recently to entrust the role of art director to #marcopiva executes the contemporary vision of the brand’s relaunch, without renouncing the values at the heart of the group.
Marco Piva is a traveller as much as a designer: an innovator dedicated to the creation of unique #design solutions characterised by stylistic freedom, functionality and emotion. The #marcopiva Studio, with major offices in Milan and Shanghai where about a hundred or so collaborators work, has completed iconic projects in Italy and abroad. These include Milan’s prestigious Excelsior Hotel Gallia, the Pantheon Iconic Hotel in Rome, the Radisson Collection Hotel Palazzo Nani in Venice, the Radisson Collection Palazzo Touring Club in Milan and the Port Palace in Montecarlo, not to mention multiple projects in Asia such as the Feng Tai Financial Center in Beijing, the Culture and Art Center #design of Yuhang and the Tonino Lamborghini tower complex in Chengdu, to open in autumn 2023. Also in the pipeline are private villas, residential complexes including Milan’s PRINCYPE and SIRE developments, numerous hotel projects and the renovation of historical buildings in Italy and beyond. Open to the world and with deeply rooted in the Italian character, #marcopiva is known for his ability to dialogue with other cultures and thus to realise works whose international character is integrated with the architect and designer’s Italian cultural roots.
“The home is a ‘human place’ par excellence, and for BBB it becomes a highly evocative place in its every environment. The firm’s products are able to express its needs and tensions in a historical context, with spaces which harmonise with one other in a dynamic process of functional, perceptive and aesthetic transformation,” says #marcopiva. “BBB #design takes shape through its elegant approach: both natural and synthetic materials are used to compose unique and essential geometries, embellished with highly refined details, giving life to timeless objects. For me it is a great pleasure to be able to take on this assignment, rediscovering the same values as when, as a young designer, I created the Plan Collection for BBB. Today these values are projected into the future with a vision that starts with great tradition and meets new and innovative materials, techniques and functions.”
“For BBB, the agreement with #marcopiva marks a new milestone in the brand’s relaunch. This relaunch began a couple of years ago thanks to the invaluable contribution of Franco Poli, whom we thank for his excellent work and with whom we will continue a fruitful collaboration in the future”, says #vittorinofumiani, CEO of #bbbitalia. “We are confident that with #marcopiva as art director, we will be able to give the BBB brand the strong and universally recognised identity of quality, innovation and originality that has always distinguished us.”
BBB HUS-Milano 20230309 HR 1
3909x5863, 16MB
BBB HUS-Milano 20230309 HR 2
3879x5818, 14MB
BBB HUS-Milano 20230309 HR 3
3613x5420, 13MB
BBB HUS-Milano 20230309 HR 4
4000x6000, 19MB
BBB HUS-Milano 20230309 HR 5
3502x5253, 13MB
BBB HUS-Milano 20230309 HR 6
4000x6000, 18MB
BBB HUS-Milano 20230309 HR 7
4000x6000, 14MB
BBB HUS-Milano 20230309 HR 8
3668x5502, 13MB
BBB HUS-Milano 20230309 HR 9
3879x5818, 12MB
BBB HUS-Milano 20230309 HR 10
3829x5743, 15MB
BBB HUS-Milano 20230309 HR 11
4000x6000, 17MB
BBB HUS-Milano 20230309 HR 12
4000x6000, 18MB
BBB HUS-Milano 20230309 HR 13
4000x6000, 14MB
BBB HUS-Milano 20230309 HR 14
4000x6000, 17MB
BBB HUS-Milano 20230309 HR 15
5626x3751, 16MB
BBB HUS-Milano 20230309 HR 16
3737x5605, 15MB
BBB HUS-Milano 20230309 HR 17
3749x5623, 14MB
BBB HUS-Milano 20230309 HR 18
4000x6000, 17MB
BBB HUS-Milano 20230309 HR 19
3486x5229, 13MB
BBB HUS-Milano 20230309 HR 20
3680x5520, 12MB
BBB HUS-Milano 20230309 HR 21
5155x3437, 13MB
BBB HUS-Milano 20230309 HR 22
5715x3810, 11MB
BBB HUS-Milano 20230309 HR 23
4000x6000, 18MB
BBB HUS-Milano 20230309 HR 24
4000x6000, 16MB
BBB HUS-Milano 20230309 HR 25
4000x6000, 13MB
BBB HUS-Milano 20230309 HR 26
4000x6000, 16MB
BBB HUS-Milano 20230309 HR 27
4000x6000, 18MB
BBB HUS-Milano 20230309 HR 28
5733x3822, 16MB
BBB HUS-Milano 20230309 HR 29
3642x5463, 12MB
BBB HUS-Milano 20230309 HR 30
3625x5438, 9MB
BBB HUS-Milano 20230309 HR 31
3582x5373, 13MB
BBB HUS-Milano 20230309 HR 32
3949x5923, 15MB
BBB HUS-Milano 20230309 HR 33
4000x6000, 13MB
BBB HUS-Milano 20230309 HR 34
4000x6000, 18MB
BBB HUS-Milano 20230309 HR 35
5733x3822, 10MB
BBB HUS-Milano 20230309 HR 36
4000x6000, 15MB
BBB HUS-Milano 20230309 HR 37
3550x5325, 16MB
BBB HUS-Milano 20230309 HR 38
3869x5804, 13MB
BBB HUS-Milano 20230309 HR 39
3889x5833, 15MB
BBB HUS-Milano 20230309 HR 40
3949x5923, 13MB
BBB HUS-Milano 20230309 HR 41
3949x5923, 14MB
BBB HUS-Milano 20230309 HR 42
4000x6000, 17MB
BBB HUS-Milano 20230309 HR 43
3989x5984, 12MB
Related news |
||
|
|
|
december 14, 2022
|
october 04, 2022
|
may 05, 2022
|
|
The historic glassmaker appoints #marcopiva as Art DirectorIn the next few days, #marcopiva will be taking up the role of Art Dire... |
For indoor or outdoor, wall coverings, accessories and bathroom furniture concepts, #travertine is back to set trends in the #desi... |
Milan, 5 May 2022: April saw the opening in the heart of the Brera district of the #calligaris Group’s new showroom, designed by S... |
Download all 
You might be interested in |
||
|
|
|
january 14, 2022
|
october 19, 2021
|
september 25, 2017
|
|
Apple floor lamp designed by m2atelier winner of 2022 Wallpaper* #design Awards, "Best Rock Stars" category Welcome to the Wallpap... |
The redevelopment and restoration project of Palazzo Bertarelli has been completed, one of the most beautiful expressions of late ... |
... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness