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april 21, 2023 - Maxalto

Milano 2023 April 18th – 23rd | 2023 Maxalto collection designed and coordinated by Antonio Citterio


Ce n’est pas une collection. After last January’s preview at Maison et Objet in Paris, #maxalto continues to unveil the new pages in its story at the Salone del Mobile in Milan, scheduled from 18 to 23 April.

For almost half a century now, the #maxalto story has told of timeless bourgeois elegance that, despite having definite echoes of Parisian moods from the years between the two wars. The brand, first and foremost, reflects a certain lifestyle that embraces hospitality, sobriety, substance.

This is precisely the feel of the stand at the Salone, conceived as a gallery by art director Antonio Citterio with a series of separate rooms, made extraordinary by high luminous walls of rice paper, in which the brand’s most iconic products dialogue with fine objects and works of art.

The new pieces designed by art director Antonio Citterio, presented in 2023, are therefore not a “collection”, because they fit seamlessly into the catalogue, dialoguing with its elements, often in a surprising assonance of opposites thanks to unprecedented forms of organic inspiration that contrast with the more formal ones of the Déco aesthetic.

A new chapter that does not distort, but if anything, reinforces a stylistic signature that does not mimic the manners of but rather, one that lives and evolves together with the society it represents.

An evolution that, looking straight into the future, also manages to draw on inspiration from the past: this year sees #maxalto relaunch the original logo of the 70s, reaffirming and enhancing its identity and confirming the independence of a brand born to stand out, unmistakable yet without any clamour. Originally elaborated as a jigsaw puzzle in different kinds of wood, the logo thus returns to stand out on a deliberately restricted selection of textile and non-textile products (upholstery, carpets, plaids and Tesaurus storage units) all set to become icons of an ageless style.

Each new piece enriches and completes an environment that is more conceptual than domestic,where nothing is dictated by chance, ostentation or commercial convenience, but rather fits into a precise horizon of meaning.

There are new profiles and sizes, innovative materials and updated colours, not to mention re-issues of historical elements, revised to be more solid and functional. There is, above all, a blend of culture and territory, of creativity and of practice, that even in the industrial paradigm, remains craftsmanship. It seeks artistic solutions where aesthetics and elegance are values that are as practical as they are philosophical, and that continue to be, in the globalized world, the most authentic representation of Made in Italy.

An identity that has remained relevant by renewing itself for centuries and one that #maxalto practices by combining the results achieved by the Medieval workshops with polytechnic knowledge that has since become technological know-how. By continuing to pursue an ideal aesthetic capable of surviving all trends and all times, as Oscar Wilde teaches, beauty is forever useful.

Arbiter

Arbiter is a modular seating system with extra-large measurements and oversized cushions, ideal for large spaces, that completes the brand’s range of sofas. It is the key piece in the new collection-non-collection, created with the ambition of renewing and reinterpreting the tradition of the sofas made by master upholsterers and of #interiordesign icons. The abundance of material is counterbalanced by the stylistic essentiality of the precise, almost archetypal lines, designed to lighten its impact in the home environment. The production technique is one typical of #maxalto: a steel frame and cold-foamed polyurethane structure. It comes in two depths (105 and 115 cm) in various configurations with or without a chaise-longue. There is also a version with Citterio’s beloved discontinuous backrest, which is designed to create seating that looks in the opposite direction, for example facing the bookcase behind the sofa.

The range of materials introduces new options with refined, distinctly woolly and richly textured fabrics. The cushions present a surprising solution: in each pair, the small one sits behind the larger one, which thus becomes a kind of additional backrest that wraps around the sitter’s shoulders.

Further information in the press release to download

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