The Campaign: Everyday Art, Everyday Life - Ginori 1735 presents: new campaign starring Jake Gyllenhaal

Ginori 1735 has partnered with official Talent, actor, and artist Jake Gyllenhaal to launch a new campaign that celebrates the love of art, craft and generosity.

Gyllenhaal’s intersection of passions – art, #design, fashion, film and storytelling– embody the quintessential mastery of style that has long been a hallmark of Ginori’s craft. An artist with a keen sense of humor and commitment to pleasure and spontaneity, Gyllenhaal represents a true partner for a brand that embraces the qualities of life that delight and inspire. Gyllenhaal is a beloved, world-renowned actor that chooses his projects with precision and coy, navigating the dynamics of art and power, dismantling the well written rules of tradition and order, replacing them with freedom and style, moving between indie and Hollywood effortlessly, entering every room with a humble grace that keeps him welcomed back time and time again.

The campaign launches this May with the Oriente Italiano collection, video and photo series shot by photographer Gray Sorrenti. The collaboration marks the turning point

for an international brand that has traveled the past, to imagine the future.

A video produced by Gyllenhaal launches the campaign showcasing the beauty of Italian porcelain and tradition. Gyllenhaal brings his artful eye and creative spirit to the #ginori1735 Manifattura in Sesto Fiorentino, Italy. Observing the skilled artisans molding stunning porcelain pieces by hand, he is inspired to share his own passions and appreciation. The day ends with the simple ritual of a shared meal made with local ingredients, prepared by Gyllenhaal. In a world of constant motion, it’s rare to slow

down, enjoy, appreciate and share the moments that make a life.

Further information in the press release to download