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june 07, 2023 - umbrella comunicare design

Fuoripista Bike - Interactive Stationary Bike by ELITE, design Adriano Design + R&D ELITE


The #fuoripistabike is a wheelless home wellness #bike for you to conduct personalized and interactive training programs.

Its #design and high end construction materials make it stand out from traditional sports equipment and turn this #bike into a furnishing asset that you can place indoors or outdoors (though always under a roof).

The #fuoripistabike means #health and wellbeing: you get the chance to ride on real and virtual courses, GPS tracks, train with a virtual coach to achieve your goals or connect to the community to pedal online with other users to make any workout an incredible one!

The #fuoripistabike is the first product of ELITE's new brand in cooperation with #adrianodesign: it is a different take on sports activities - hence the name Fuoripista, ‘off-piste’ in Italian. The #fuoripistabike is not only about athleticism, it is an actual lifestyle aimed at introducing beauty, elegance and formal simplicity values to ELITE’s consolidated experience.

The Fuoripista brand will encompass a collection of exclusive creations and "athleisure" that add to the performance to make it ergonomic, acoustic and emotional: training tools turn into "experiential" products that fit right into our daily lives.

 IT'S A STATEMENT: training on bicycles got cool!

A few years ago, The Economist touted "cycling is the new golf", a concept expressed later by the most important financial and business magazines.

Millions of #people all over the world practice cycling with competitive ambitions (2018 data show almost 2,5 million #people in Italy alone): this giant community of enthusiasts, which includes managers, CEOs and professionals, choose cycling as a big networking opportunity. The discipline itself also registered significant growth, almost to the point of becoming a status symbol (for instance, 85% of cyclists in Italy are included in the mid-to-high income bracket range).

In this context, choosing a bicycle model and the way you dress define the "tribe" you belong to, something that is constantly moving towards less competitive, more sober and refined styles. At the same time the performance is just as important as the image: once, indoor training was considered a boring alternative to an outdoor ride, but now stationary bikes are becoming an integral part of training also for "amateurs" (this has been the case for a while in the Pro world), as today's technology gives the chance of reaching performance levels you couldn't get to before with only outdoor rides.

THE #fuoripistabike LOOKS GOOD, IS GOOD FOR YOU AND ENHANCES THE MOST EXCLUSIVE ENVIRONMENTS: it's a special device

 Innovative, impeccable, ergonomic design

Fuoripista is an indoor training Stationary #bike that becomes a sculptural element with its elegant and iconic image, proposing a totally new #design compared to the typical formalities of sports equipment.

Whether it's inside a loft, a posh neighborhood or a countryside villa, an office overlooking the city skyline or a metropolitan co-working area, an exclusive club or a five-star suite, the Fuoripista Bike speaks a new wellness and exercise language, inserting performance values into a sophisticated #design approach with a strong aesthetic appeal.

Beechwood, multilayered glass, aluminum, steel and leather compose a high-quality product, refined to the minutest details. Adriano #design chose valuable materials and designed an essential silhouette for the #bike to fit into luxury contexts, both domestic and professional: it's an object to show off that ensures ergonomic solutions, cutting-edge technological contents and certified technical accuracy.

Valuable materials

The #fuoripistabike originates from a series of artisanal processes, with various subsequent manufacturing phases up until the assembly and testing via ELITE-managed automated tests - to mechanically simulate pedaling at different speed and power levels with the aim of calibrating it - all confirmed by a final in-house product check, conducted by an athlete.

Materials have been chosen for their value but also because they're natural and sustainable, ideal to live day by day in conjunction with those that inhabit the environment it's set in.

Packing includes a wooden crate, designed to ship the totally assembled #bike, so the user doesn't have to do much setup and can start using it right away.

We chose tempered multilayered glass for the legs, as it's ideal for out-of-the-saddle sprints and ensures maximum resistance to mechanical efforts and shocks.

The big, 50 cm in diameter and 15 kg of weight flywheel is also made of multilayered glass - it's one of the biggest in the indoor training market and also the ideal instrument to allow for a hyper realistic simulation of the pedaling movement, especially when high power output is being developed.

The main lintel is made of closed-pore painted beech hardwood, with a water-based multi-layered coating that makes it watertight.

All the functional elements - levers, seatpost, knobs, pedals, resistance unit area - and the structural details are made in aluminium alloy and stainless steel. Handlebar is wrapped in leather bands and the saddle too is made of leather.

Cutting-edge project

Performing, interactive, social (and quiet, too!): The Fuoripista #bike astonishes for its top notch functional features and indoor cycling's most technologically advanced equipment, so it's possible to experiment with any type of training, at the same time monitoring all of your performance data and connect both to the virtual coach and to the community.

This #bike is designed to always fit perfectly –from S to XL size– as both the saddle and the handlebar are adjustable, so you can personalize it based on your body type and thus always maintain the proper posture while training. The #fuoripistabike also employs a very quiet technology that makes it possible for you to pedal anytime and under any circumstance.

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