MINOTTI OPENS THE FIRST FLAGSHIP STORE IN LISBON WITH QUARTOSALA

Minotti, the internationally recognised Italian brand of contemporary furniture since 1948 and interpreter of a classic-modern lifestyle concept, announces the opening of the new flagship store in Lisbon in collaboration with QuartoSala.

A refined space, in the Chiado district, once a meeting place for writers and intellectuals, a few steps from the Teatro Nacional de São Carlos, designed as an atelier to surprise visitors with a complete proposal of #minotti furniture, blend-ing authentic Made in Italy values with Portuguese style.

The new #minotti Lisboa flagship store opens inside a historic building and features a surface area of approximately 200 sqm, with 9 windows on the corner façade that flood the space with light, enhancing Minotti’s furnishing pieces also thanks to a special proposal of decorative elements and innovative materials: these include Dark Brown-stained Santos Rosewood, a wood with a warm colouring that recalls the local surroundings.

The #interiordesign - curated by #minotti Studio, the company’s in-house creative department - plays with the contrast of materials and colours, creating a welcoming, elegant atmosphere that is at the same time very modern: satin-finished stainless steel panels alternate with natural materials, such as the wooden ceiling, and white plaster walls, in a frame where the brand’s characteristic architectural elements stand out. The fireplace, ever-present in the brand’s expressive language, becomes a sculptural figure, immediately drawing the visitor’s gaze once inside.

The interior concept, accompanied by extreme attention to detail, creates a timeless ambience that guides visitors on a sophisticated journey through a harmonious alternation of different forms. In addition to the historical collaboration with designer and Art Director Rodolfo Dordoni, the brand has started to cooperate with international designers such as Marcio Kogan / studio mk27, Nendo, GamFratesi and Inoda+Sveje, synthesising their visions into a single language of stylistic coherence: #minotti Lisboa showcases the softly rounded volumes of the new Torii Bold family of seats by Nendo and some pieces from the latest collections, including Brasilia, Horizonte and Daiki, designed by Marcio Kogan / studio mk27, the Oliver dining table and the Roger seating system by Rodolfo Dordoni together with the Patio Teak outdoor seating system by GamFratesi.
To celebrate the opening, #minotti Lisboa will transform the penthouse in the same building into a pop-up display hosting the novelties of the 2023 Collection.
Renato #minotti, co-Ceo of #minotti, comments: “In 2022 we have accelerated the expansion of our worldwide network with several openings, and the goal for 2023 is to consolidate our reference markets while exploring new areas. We are betting heavily on Europe, where the de-velopment of the brand is steady, also thanks to the recent openings in the most significant historical city centres. The opening of #minotti Lisboa is part of this strategic plan, strengthened by the consolidated collaboration with our local partner QuartoSala, with whom we have developed a project that skilfully contextualises the contemporary taste of our collections in the historical architectural context that hosts them”.

“The relationship between QuartoSala and #minotti goes back a long way and is built on great mutual trust. It is an Italian brand with a strong identity, driven by the family that founded it, with strong core values that continue to prevail today. We started collaborating with the brand a few years ago and then decided to open a #minotti flagship store in the city centre”, say Clemente Rosado and Pedro d’Orey, QuartoSala’s partners.

Perfectly in harmony with its surroundings, #minotti Lisboa by QuartoSala flagship store elegantly reflects the style that has always distinguished the brand and opens the door to new opportunities in the Portuguese market.