Lancia Ypsilon Elefantino ’14 - the freedom to customise according to the latest trends in fashion and design

The new Lancia Ypsilon Elefantino ’14 Collection is being presented today in Milan as inspired by the theme of customisation expressed through colour.

The event is hosted at the 'Lancia Fashion Apartment' in Milan, a picturesque location where fashion, design and elegance coexist in harmony.

The only library in Europe focusing on the history of fashion is to be found here. Containing over 50 thousand volumes and publications, the Fashion Apartment is a focal point for stylists, designers and young students coming from all over the world. Here Lancia has found its ideal 'home', right in the centre of Milan, a venue at which to meet with its target clientele and intercept those new consumer trends and behaviours which are born and develop in metropolitan areas, allowing the brand to continue to offer unique vehicles with personal style, like the iconic Lancia Ypsilon, Lancia's true fashion city car.

In this suggestive setting, the presentation of the new Lancia Ypsilon Elefantino ’14 becomes an opportunity to talk about social trends and to analyse how the female world interprets the concepts of identity, personality and customisation.

For this reason, the Milan event saw the participation of three fashion and design experts: Patrizia Martello, a sociologist and trend watching specialist, Alba Cappellieri, chair of the degree course in Fashion Design at the Politecnico di Milano, and Mauro Galligari, an expert in fashion and design trends. The guests organised a meeting with Antonella Bruno, Head Brand for Lancia EMEA.

Exceptional patron of the event in Milan, the Lancia Ypsilon with the new Elefantino 2014 Collection confirmed the model's intrinsic ability to innovate constantly and thus to embody a kind of elegance always suited for our time. Versatile, creative and at ease in the urban context, the Fashion City Car can boast a natural readiness for customisation, just as happens in the fashion world, one of Lancia’s preferred areas. Moreover, in recent years the theme of customisation has become paramount for the car world where there is a great variety of choice and where customers are getting more and more attentive and selective, and ask their car to be customised to the maximum extent possible...

(more infos downloading press release)