Marlù launches LoVe, the first bijou collection to share: a new trend of jewellery in the era of sharing and social networks.
In the project by sisters Fabbri, the word LoVe is subdivided into 2 charms: “Lo” and “Ve”.
The pair of letters, independently applied to necklaces and bracelets, can be either reassembled on only an individual or shared with your lover with a new jewel symbol renewing gestures and past life.
The play between feelings and the internet continue with its packaging: a card where to write your love’s thought to upload on the Marlù website like a chocolate wrapper. A digital kiss.
The Marlù jewels adopt stacking: the increase in the amount of the most different bracelets at the wrists of everybody of any age, sex and class. (Even highly severe Susanna Camusso was tempted by this whim as well as her opposing politician Gianfranco Fini).
Sisters Fabbri, the brand's owners, perceived and interpreted this phenomenon making it their key product at their store in Riccione.
Rows of bracelets in leather, steel, ceramics, stones and studs are attracting a lot of people who queue up to purchase these accessories in centimetres: meaning "I will take some: from my wrist up to here”.
Marlù's keystone reflects this new purchasing mode thanks to the jewels' easy price.
More infos downloading press release
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