Press release
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october 28, 2014 - Azimut
Benetti opens their new office and show room in Fort Lauderdale in an all italian style
With Benetti's 2014 further growth in the America's, one of the Tuscan yard's strategic markets, success is confirmed with the opening of the new Benetti sales and post-sales office on 17th Street in Fort Lauderdale, capital of American and world yachting.
Having secured their commercial presence in the USA, with more than 50% of the brand's business, Benetti secures their physical presence in Fort Lauderdale, a perfect location close to the Central and South American markets.
Benetti's new American headquarters was designed as an office and showroom, open to brokers, traders and owners. It is not only a starting point but a meeting point, dedicated to hospitality.
The design of the first American office for Benetti is inspired by the Benetti Viareggio showroom: dark tinted rosewood and ivory colored leather and bronze detailing, with floors of Crema Marfil marble with teak inserts, while the exclusive Yachtique showcases are of crystal.
The designer furnishings have all been offered only by Italian suppliers and its design is highest standard level. They are names that represent excellence of the world - Edra, Lupi, Poltrona Frau, Schiffini, Cantalupi, Stefano Ricci, Armani, Yachtline, Menchini Marmi and Gruppo Mastrotto – which make the space confortable, elegant and definitely unique. Inside the offices limited edition design furniture by the interior designer Maria Rosa Remedi up the reception and meeting room.
“Choosing only Italian suppliers was a decision taken together with the company management with the intent of promoting what we know how to do best, but above all to say that we are Italian and happy about it, and that our history and culture make us very special”, stated Maria Rosa Remedi.
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