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may 06, 2015 - Ventura Project

Milan Design Week - Ventura Lambrate 2015

Ventura Lambrate 2015 highlights The sixth edition of Ventura Lambrate was a great success! Over 100,000 professional visitors got a glimpse of the future of design. We counted: 176 exhibitions 13,000 sqm exhibition surface 950 participating designers 1,500 international registered journalists 36 participating countries 1 temporary shop by CROWDY HOUSE, where you can still buy your favorite Ventura products 2 nominations for the Milano Design Awards "At Ventura Lambrate you will find a vision of the future of design; this is the place to see pieces that obscure the difference between art and design." | Abitare "The sheer number of presenters can be daunting, but for those scouting rising-star talent, the multilayered Lambrate district has emerged as a must-see hotspot." | L'ArcoBaleno "Ventura Lambrate is always a treat during Milan Design Week." | Core77 Check out the video below and read about the highlights! Ventura Lambrate 2015. Video by Ciclica. The future directions of design Innovative aesthetics When we asked visitors to sum up what Ventura Lambrate meant to them in one word, by far the most common answer was 'innovation'. And innovation was definitely at the heart of this year's event. One of the most groundbreaking presentations was Project Egg by Studio Michiel van der Kley, a spacious object built from over 4500 unique 3D-printed items. With help from hundreds of 3D-printer owners, Van der Kley offered a preview of future scenarios of self-production. Innovation arises when an interactive design agency collaborates with a LED technology expert. Yellow Design, together with LUCTRA, presented the Perfect Day Light installation, a stunning light experience fashioned from 800 LED-illuminated containers. Innovation is also at the forefront of developing an approach to tackle the scarcity of materials in the future. Several designers explored the potential of using unusual materials for common applications. At the Transnatural Label & Lab exhibition, Maurizio Montalti investigated the implementation of Mycelium, the vegetative part of a fungus, as a material for everyday objects. Ella Bulley, Cecilie E. Rudolph and Marlene Huissoud, three former students from Central Saint Martins joined forces to demonstrate the possibilities of working with exotic materials such as palm sugar, fish skin and propolis, also known as bee glue. With Algaemy, Studio Blond & Bieber presented dyes made from different types of algae and Edelkoort Exhibitions, Dyloan Studio and Craafts showed what the merge of fashion and design means for both industries. Ventura Lambrate 2015. Project of Multilateral. Photo by Marco Ranocchio. All eyes on the academies The best ideas are often discovered when creativity can flourish freely. Independent from restrictions of the industry, design students have the ability to approach design in its purest form. Students from 24 different academies made their way over to Ventura Lambrate to show the future directions of design. A striking example was the Piet Zwart Institute - MIARD (NL), which exhibited student proposals that confront and re-imagine pressing topics in contemporary culture, like, for example, how to adapt to future living and ways of modifying of our habitats. "From a curriculum point of view, I think this was a great opportunity for our first year students to exhibit their work to an international audience," says Alex Suárez, Program Director. Students of Hochschule Offenbach (DE) investigated together with BMW AG the technical and mechanical properties of materials, from moving fabric with magnetically active and passive components, to an interactive car skin that creates aerodynamic effects and incorporates functional elements such as the brake-lights. Completely different was the presentation by School of Industrial Design, Lund University (SE). Inspired by age-old traditions of growing and making, students presented concepts for modern tools and systems that can be used within private homes or shared in smaller communities. Ventura Lambrate 2015. Project of Tomas Bata University. Photo by Marco Ranocchio. The Milano Design Awards Nominated for the Milano Design Awards, Eat Shit by Design Academy Eindhoven was one of the most talked-about exhibitions at Ventura Lambrate. For the whole week, students from the Food Non Food department temporarily relocated their classroom to the courtyard at Via Crespi. Here they showed visitors their investigations into the human digestive system and production of food. Two weeks before all the other exhibitors arrived, the designers from We Make Carpets were already working on their masterpiece. Carpets made from sponges, macaroni, toothpicks and other unusual items aroused people's curiosities because of their tremendous precision and magical appearance, earning the project, in collaboration with MU, a nomination for a Milano Design Award. Live at Ventura Never before have so many special live events taken place during the week. At Via Cletto Arrighi, exhibitors set up performances with design, music and fashion. Daniel Gonzalez D.G. Clothes Project's Cheaper Fast Love investigated the relationship between the individual's identity and his/her outfit as an expression of their personality, and Fashion Space Gallery called in the help of beatboxer Reeps One to demonstrate the full scope of the their polyphonic installation. At Bufalini Marmi's presentation, a big wall of 'marble pixels' was the territory of designer Paolo Ulian, who removed the pixels one by one to create a decorative showpiece. Meanwhile Moleskine's design reporters were on site every day to sketch the exhibitions. And Ventura Lambrate was honoured by a visit by the one and only Alessandro Mendini, thanks to the presentation of Cor Unum Ceramics.