Cookie Consent by Free Privacy Policy website Adrenalina at the Salone 2015 - Contemporary design celebrates traditional games
june 05, 2015 - Adrenalina

Adrenalina at the Salone 2015 - Contemporary design celebrates traditional games

As usual, this year Adrenalina has painted Hall 16 of Milan’s Salone del Mobile with its colors and the energy that is its hallmark, ready to surprise every visitor with ideas, shapes, comfort and quality craftmanship completely made in Italy. Adrenalina’s 2015 is a year full of news. The first one, which concerns the company’s very essence, is the evolution of the role played by architect Simone Micheli, art director and inspirer of the brand’s philosophy, a designer whose original vision of the future projected Adrenalina among the reference brands in the field of padded upholstery. After sixteens years during which Simone Micheli has been Adrenalina’s one and only interpreter, alongside his signature collections Adrenalina will deploy those designed by a few other top Italian Interior Designers. The new collaborations led to a series of playful, innovative, comfortable and colorful products, sharing an interesting common thread: games, old and new. Adrenalina’s new collections are thus an explosion of colors masterfully mixed by designers who conceive new ideas combining hues and shapes into new original seating creations that are born to be comfortable and to entertain those who use them. Inspired by the ancient Chinese puzzle Tangram, the Italo Pertichi signature collection TiGram goes hand in hand with Cocodì, his other collection reminiscent of the small carts made by kids to race down street slopes; Circle, the Roberto Giacomucci & Nicola Cerasa signature collection, calls to mind the hula hoop transformed into a very interesting series of armchairs. Finally, Antonio Piciulo’s signatur collection, Nibbler, visually quotes the naughty snake nibbling away in the videogame from the 1980s. Last but absolutely not least, Adrenalina decided to re-edit the chairs that made the history of the brand, and will be producing special limited editions starting this year. The first of the series is Adrenalina’s LOV chair exclusively decorated by Swarovski: the thousands of precious crystals casually strewn all over the chair turned it into a bright precious gemstone, a masterpiece of elegance. The famous Austrian brand did not leave its mark only on the chair designed by Simone Micheli: it shines on some of the elements that decorate Adrenalina’s stand at Milan’s Salone del Mobile and on the T-shirts that our female staff will be wearing during the Trade Show

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