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- Extended hot hatch presents a new body type for Kia
- Low, lean and lithe – #concept characterised by its rakish roofline, muscular proportions and compact footprint
- Unique ‘Luminline’ exterior #design feature – an illuminated outline of its glasshouse
- Hints at the #design of the next-generation cee’d
Frankfurt, 7 September 2017 – #kia
Motors has revealed new images of the #proceed #concept
. Kia’s new #concept
car makes its world debut at the 2017 Frankfurt International Motor Show on 12 September.
Designed at Kia’s European #design
centre in Frankfurt, just 500 metres from where it will be unveiled, the #proceed #concept
indicates what the next-generation cee’d could look like.
presents a new body type for #kia
. The extended hot hatch retains the athleticism of the current pro_cee’d model, while combining its striking visual presence with a dash of real-world versatility. Reworked and reimagined for a new generation of driver, it puts forward a bold vision for a potential member of the next-generation cee’d family.
Gregory Guillaume, Chief Designer Europe for #kia
Motors, commented: “With many European drivers now seeking performance alternatives to the three-door hot hatch, we began thinking about a different halo model for the cee’d family. The #proceed #concept
represents a bold new vision of how the vibrant soul of the pro_cee’d could be reincarnated and revitalised for a new generation of performance-oriented drivers.”
Low, lean and lithe, the #proceed
Concept’s rakish roofline, muscular proportions and compact footprint hint at its outright agility. The silhouette of the car is complemented by a series of distinctive #design
cues. A dynamic window frame follows the roofline to the rear tailgate, while the striking ‘Sharkblade’ in the bodywork, complete with GT logo, reinforces its lack of B-pillars. Lateral strakes exaggerate the #proceed
Concept’s slim waistline and lend an air of muscularity to the rear of the car. It runs on six-spoke aluminium alloy wheels, 20 inches in diameter.
Where daytime running lights have become a key element in a car’s identity, the #proceed #concept
uses light in other ways. The #concept
features a ‘Luminline’ – an illuminated outline of the car’s glasshouse that greets drivers as they approach the car. This serves as a powerful nocturnal visual identifier for the #proceed #concept
, highlighting its fastback shape.
The concept’s dramatic roofline flows into a tailgate characterised by its stacked air vents, and the rippled surface of a rear light strip inspired by molten ferromagnetic metal.
Its stance and proportions may be new, but the #proceed #concept
features many of Kia’s now familiar #design
motifs. The iconic ‘tiger nose’ grille, the sculpted ‘island’ bonnet inspired by the Stinger, the castellated windscreen, the full-length roof glazing, and Kia’s inimitable mix of curvaceous sheetmetal and taut creases. Each element singles out the #proceed #concept
as a truly modern #kia
is finished in bespoke ‘Lava Red’ paintwork. This has been created by combining multiple hand-applied layers of black, chrome-effect silver, and red-tinted lacquer for a glossy, lustrous paint finish.
Kia will unveil the #proceed #concept
on 12 September on the #kia
stand, located in Hall 9 of the Frankfurt Messe exhibition centre.