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settembre 07, 2017 - Kia

Kia Proceed Concept Revealed Ahead of Frankfurt World Debut

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  • Extended hot hatch presents a new body type for Kia
  • Low, lean and lithe – #concept characterised by its rakish roofline, muscular proportions and compact footprint
  • Unique ‘Luminline’ exterior #design feature – an illuminated outline of its glasshouse
  • Hints at the #design of the next-generation cee’d

Frankfurt, 7 September 2017 – #kia Motors has revealed new images of the #proceed #concept. Kia’s new #concept car makes its world debut at the 2017 Frankfurt International Motor Show on 12 September.
Designed at Kia’s European #design centre in Frankfurt, just 500 metres from where it will be unveiled, the #proceed #concept indicates what the next-generation cee’d could look like.
The #concept presents a new body type for #kia. The extended hot hatch retains the athleticism of the current pro_cee’d model, while combining its striking visual presence with a dash of real-world versatility. Reworked and reimagined for a new generation of driver, it puts forward a bold vision for a potential member of the next-generation cee’d family.
Gregory Guillaume, Chief Designer Europe for #kia Motors, commented: “With many European drivers now seeking performance alternatives to the three-door hot hatch, we began thinking about a different halo model for the cee’d family. The #proceed #concept represents a bold new vision of how the vibrant soul of the pro_cee’d could be reincarnated and revitalised for a new generation of performance-oriented drivers.”
Low, lean and lithe, the #proceed Concept’s rakish roofline, muscular proportions and compact footprint hint at its outright agility. The silhouette of the car is complemented by a series of distinctive #design cues. A dynamic window frame follows the roofline to the rear tailgate, while the striking ‘Sharkblade’ in the bodywork, complete with GT logo, reinforces its lack of B-pillars. Lateral strakes exaggerate the #proceed Concept’s slim waistline and lend an air of muscularity to the rear of the car. It runs on six-spoke aluminium alloy wheels, 20 inches in diameter.
Where daytime running lights have become a key element in a car’s identity, the #proceed #concept uses light in other ways. The #concept features a ‘Luminline’ – an illuminated outline of the car’s glasshouse that greets drivers as they approach the car. This serves as a powerful nocturnal visual identifier for the #proceed #concept, highlighting its fastback shape.
The concept’s dramatic roofline flows into a tailgate characterised by its stacked air vents, and the rippled surface of a rear light strip inspired by molten ferromagnetic metal.
Its stance and proportions may be new, but the #proceed #concept features many of Kia’s now familiar #design motifs. The iconic ‘tiger nose’ grille, the sculpted ‘island’ bonnet inspired by the Stinger, the castellated windscreen, the full-length roof glazing, and Kia’s inimitable mix of curvaceous sheetmetal and taut creases. Each element singles out the #proceed #concept as a truly modern #kia.
The #concept is finished in bespoke ‘Lava Red’ paintwork. This has been created by combining multiple hand-applied layers of black, chrome-effect silver, and red-tinted lacquer for a glossy, lustrous paint finish.
Kia will unveil the #proceed #concept on 12 September on the #kia stand, located in Hall 9 of the Frankfurt Messe exhibition centre.