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Lifestyle and performance wear for city streets
“Driven by urban dynamics” was the concept presented in style at yesterday’s launch event for the first high-end sportswear collection from #porschedesign and #puma. The Kühlhaus Berlin event space offered the perfect setting for various per-formances, staged to showcase the progressive and dynamic nature of the collec-tion.
The two brands complement each other perfectly, bringing together success stories and experiences from the world of motorsport in this new partnership. The timeless, technically inspired #design and premium know-how from #porschedesign combines with PUMA’s sports expertise to create the perfect synergy, as can be seen in the collection in the form of innovative cushioning systems for sports shoes, ultra-light materials and taped seams.© Copyright 2024