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In a live talk on the subject of "how #design makes the difference“, #daimler Chief #design Officer #gordenwagener with the critically acclaimed global performer and recording artist #aaprocky met on Monday, 11 March, at the South by Southwest® (SXSW®) Conference in Austin, the world's largest digital conference. The conversation was moderated by Josh Rubin, founder and editor-in-chief of lifestyle magazine Cool Hunting.
In front of around 2,500 international conference attendants at the sold out Ballroom in the Austin Convention Center (ACC), the two creative minds discussed "design as the most important differentiator" in the #automotive world, in fashion and for other consumer products. They also debated what influence #design has on daily life, on purchase decisions and on the perception of brands.
The talk between #gordenwagener and #aaprocky revealed commonalities: both set trends and break new ground in their work. #aaprocky reaches young #people around the world with his music and fashion creations, just as #gordenwagener redefines the world of car #design with brand-specific aesthetics. Both collaborate with a select group of highly talented, multidisciplinary colleagues – A$AP Mob and the Mercedes-Benz #design team. They create pioneering products that transcend borders and achieve wide recognition.
Quotes by #gordenwagener from the discussion with A$AP Rocky
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You can find the live talk from March 11, 2019 as video on demand in the SXSW in the Mercedes me media Special.
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