logo design
design
settembre 11, 2019 - Porsche

Character redefined: Car design on the next level

Comunicato Stampa disponibile solo in lingua originale. 

Without a question, our roots lie in racing. For more than 70 years, Porsche has stood for sporty mobility. This also includes our commitment to the sport and the environment. We are proving this with the Porsche European Open, which is taking place just south of Hamburg

On four days, top golfers will demonstrate their skills on the longest and most difficult course in Germany — the Porsche Nord Course. World-class on and off the pitch, so to speak.

As a UX designer in our SecondSkin project, I had the honour of interpreting this year’s Porsche European Open Leaders’ Car and creating the foil design.

How SecondSkin works

SecondSkin — powered by Porsche Digital, brings together certified foiling experts as well as renowned designers and artists to take vehicle foiling to a new level. Our mission is to give our customers the opportunity to express their personality with their vehicle. We offer colour foils, which are based on the popular Porsche trend colours, as well as exclusive design foils. These range from classic motorsport designs, such as Martini Racing, to simple, elegant tone-in-tone foils, to design drafts inspired by fashion, art, and lifestyle.

The best: Not only Porsche drivers have the possibility to individualize their vehicle with a personal design — SecondSkin can basically serve all brands and models. In the online configurator, the customer selects the vehicle model and its individual foiling in just a few steps or relies on our advice. On this basis, SecondSkin creates a 3D view of the finished design as well as a non-binding offer, which the customer can confirm directly online. It’s simple.


Further information in the press release to download