Press release
781KB
aprile 09, 2020 - Frag
Frag and Dainelli Studio: a successful partnership
Comunicato Stampa disponibile solo in lingua originale.
The meeting between Frag and Dainelli Studio is recent, the collaboration was born in 2018 when the designer duo presented three projects that immediately attracted the interest of the company as they perfectly embodied the #frag philosophy, refined #design, careful aesthetic research, attention to the proportions and harmony between shapes, colors, materials and finishes.
Thus were born the first three projects designed by Dainelli and created by #frag: the Cocoon lounge armchair and footrest, the Riviera lounge armchair and the Olimpia, available as a padded chair and armchair.
The collaboration immediately proved to be a winning #partnership, each project, in fact, brings with it a profound #design culture combined with the knowledge of industrial and artisan techniques and production processes, the ingredients necessary to transform a product into a best seller.
Frag implements the trait of Dainelli Studio in the use of craftsmanship, precious materials and clean lines, mixed with an international aesthetic and with inspirations of an all-Italian author's #design. In 2019, the #frag catalog was enriched with other projects by Dainelli: the Otis sofa collection, the Public seating family and the Morgans bookcase.
Marzia and Leonardo, architect and designer, a couple in real life, founded Dainellistudio in 2007.
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